Johor, 16 March 2012 – Since the launch of the pre-opening promotional annual passes in December 2011, LEGOLAND® Malaysia has received positive responses from the public on the sale of these annual passes. To date LEGOLAND Malaysia, which is especially designed for families with children from 2-12 years of age, has sold over 10,000 passes with 60% sold in Malaysia.
However, the offer of the special discounted pre-opening annual passes will last for a very limited period till 16 April 2012.“We have received fantastic responses from families and LEGOLAND enthusiasts since we started the promotion in December 2011. Over the last few months, LEGOLAND Malaysia advantage of our special prices before the deal comes to an end and are eagerly counting down the days to the park’s opening later on in the year,” commented Mr Siegfried Boerst, General Manager of LEGOLAND Malaysia.Mr Siegfried Boerst, General Manager of LEGOLAND Malaysia, with some LEGO friends in Singapore
LEGOLAND Malaysia at MATTA FAIR
With its participation at the MATTA Fair in Kuala Lumpur from 16 to 18 March 2012, LEGOLAND Malaysia will continue on its marketing roadshow in key cities in Southeast Asia to create greater awareness for the theme park. Located in Nusajaya and especially designed for families with children aged from 2-12 years, LEGOLAND Malaysia will be the sixth LEGOLAND theme park in the world and first in Asia.“We are excited to be part of the MATTA Fair in KL this weekend as this is the perfect platform for us to kick-start our marketing campaign. It is also an opportunity to get in touch with families in person to explain what LEGOLAND Malaysia is about and how it will form part of the very exciting offering to both domestic and foreign visitors to Malaysia. We will be visiting the key cities in Southeast Asia in the months to come to give everyone a taste of what is to come at LEGOLAND Malaysia,” said Mr Boerst.
Annual passes to LEGOLAND Malaysia will be on sale at the MATTA Fair.
On opening day LEGOLAND Malaysia will be packed full of more than 40 rides, shows and attractions over an impressive area of 76 acres. Nearly all of the rides are hands-on, so you can push, pull, pedal, programme, steer, squirt, splash, crawl, climb and yes – build your way through a full day and more, of non-stop fun. The park is divided up into seven themed areas. Each themed area is designed to ensure that heroes of all ages will find much to explore and enjoy at the LEGO experiment centers, roller coasters, water attractions and shows. The whole family can thus embark on a day-long voyage of discovery, adventure and fun!
- Over 10,000 annual passes have been sold to date
- Discount offer of approximately 30% to end on 16 April 2012
- Still time to purchase discounted annual passes at www.AirAsiaRedTix.com or at www.LEGOLAND.my
ANNUAL PASS PRICES
|PRE-OPENING ANNUAL PASS||ANNUAL PASS (NORMAL PRICE)|
|Promotion to end 16 April 2012!
Adult – RM195
Child – RM150
Adult – RM275
Child – RM210
|Adult – RM140
Child – RM110
About LEGOLAND® Malaysia
LEGOLAND Malaysia is the sixth LEGOLAND to be built in the world and the very first in Asia. Targeted at families with children between the ages of two to twelve (12) years, LEGOLAND Parks are based on the universally popular LEGO construction toy range. They offer families the opportunity to bond, learn and push the boundaries of their imaginations through LEGO experiences. At LEGOLAND, families can practice their imagination and creativity, have fun while learning, and understand the importance of caring and quality. Families will be immersed in a unique mix of kid-powered rides, building challenges, spectacular LEGO models, interactive attractions, family-friendly coasters and shows that pull the audience into the action. LEGOLAND Malaysia will feature more than 40 interactive rides, shows and attractions when it opens.Other LEGOLAND theme parks across the world are situated in Denmark, United Kingdom, Germany and USA with Florida and California locations.LEGOLAND Malaysia will be located in Iskandar Malaysia and is made possible through IDR Resorts and Merlin Entertainment, the world’s second largest visitor attraction operator.
Visit www.legoland.my for more information.
About Merlin Entertainments
Merlin Entertainments is the leading name in location-based, family entertainment, and has seen the most successful and dynamic growth of any company in the sector over the last five years. Europe’s Number 1 and the world’s second-largest visitor attraction operator, Merlin now operates nearly 80 attractions, six hotels/two holiday villages in 17 countries and across four continents. The company aims to deliver memorable and rewarding experiences to its 44 million visitors worldwide, through its iconic global and local brands, and the commitment and passion of its managers and more than 17,000 employees. Merlin Entertainments operates the following attractions – SEA LIFE, Madame Tussauds, LEGOLAND, The EDF Energy London Eye, Dungeons, Gardaland, LEGOLAND Discovery Centres, Alton Towers Resort, Warwick Castle, THORPE PARK, Chessington World of Adventures Resort, Blackpool Tower, Heide Park, Earth Explorer, Sydney Aquarium, WILD LIFE Sydney, Sydney Tower Eye and SKYWALK, Kelly Tarlton’s Antarctic Encounter Underwater World, Oceanworld Manly WILD LIFE Hamilton Island. All brands which are distinctive, challenging and innovative – and which have great potential for growth in the future.
Visit www.merlinentertainments.biz for more information.
About Iskandar Investment Bhd (IIB)
Iskandar Investment Berhad (IIB) is a strategic developer of catalytic projects, working closely with the authorities, other developers and investment partners in the region to achieve Iskandar Malaysia’s vision of becoming a sustainable metropolis of international standing. It is the commercial arm of the Government that has been formed to spearhead the development and transformation of Iskandar Malaysia by conceptualising and developing catalytic projects that generate significant multiplier effects. These projects act as accelerators in the development of a new connected urban ecosystem designed for the 21st century.IIB aspires to create a world-class connected liveable community in the heart of Southeast Asia that will lead the change for future generations to come. IIB oversees the development of approximately 36 sq km (8,889.21 acres), or approximately two percent, of land in Iskandar Malaysia. These land banks are strategically located in close proximity to Singapore as well as Johor’s logistics hubs, namely the Senai Airport and the international ports of Tanjung Langsat, Pasir Gudang and Tanjung Pelepas, to ensure accessibility to and from all parts of the world.Aligned with Malaysia’s aim to become a high-income nation, IIB drives investments across clusters in high-value service sectors to support the development of Iskandar Malaysia focusing on education, leisure and tourism, healthcare and wellness, and the creative industry.
For more information on IIB, please visit www.iskandarinvestment.com
For LEGOLAND Malaysia Media Enquiries
Pelham Bell Pottinger Asia
Matthew Law / Eunice Lua
DD: +65 6333 3449