KUALA LUMPUR: 17 FEBRUARY 2015 – AirAsiaGo.com, Asia’s leading one-stop online travel portal was recently announced as the Bronze Winner in the Best App/Content by a Consumer Brand category at the third edition of the Mob-Ex (Mobile Excellence) Awards 2015. Held at the Mandarin Orchard Hotel in Singapore, the Mob-Ex Awards rewards leading organisations that have pushed their limits towards measurable success via the mobile platform, through sound and innovative mobile marketing strategies.
This win is for the AirAsiaGo Mobile App campaign, making it the maiden mobile award for AirAsiaGo.com since the mobile app’s official launch in Malaysia just three weeks ago. Since its first introduction in Indonesia and Thailand four months ago, the AirAsiaGo Mobile App has hit above 100,000 downloads, despite zero marketing spend.
“We are receiving this award just in time for our 10th anniversary this year – giving us double the reason to celebrate,” said Kathleen Tan, Chief Executive Officer of AirAsiaExpedia (AAE). “It is a huge recognition to our global Expedia engineering team across regions in San Francisco, Gurgaon, Singapore and Shenzhen, who have worked hard to produce one of the best mobile travel apps for Asian travelers.
“We are truly honored, and would like to express our gratitude to the consumers for their on-going support. We vow to continue striving in giving only the best in travel experience,” she continued.
The AirAsiaGo Mobile App is a free app that caters to the needs of budget-conscious and bargain-hunting travellers, enabling them to easily browse through more than 365,000 hotels around the world. Providing fast and efficient solutions for last-minute travel bookings, customers can now enjoy mobile exclusive deals which help save up to 70% off on hotels, when they book via the app.
The Mob-Ex Awards rewards the most cutting-edge and effective mobile campaigns in the South-East Asian (SEA) region. The AirAsiaGo.com team was conferred the honor at a ceremony where more than 60 client organisations from around the region were shortlisted across 29 categories, and entries were evaluated and judged by a panel of experienced marketers and industry experts.
For further information on AirAsiaGo.com, log on to www.airasiago.com and download the AirAsiaGo Mobile App at http://www.airasiago.com.my/app. For real-time updates, search and follow AirAsiaGo.com on Facebook, Twitter or Instagram.