Amanda Lee Ling Wei, 24, a pharmacist by profession, stood out as a clear winner with her confidence and “rockability”. She was crowned Miss Hard Rock Penang 2012 during a ritzy final held at the hotel on 8th September 2012. The Saturday evening marked the 3rd Miss Hard Rock Penang beauty contest with seven young finalists, ranging from 18 to 29, competing for the title. Elaine Chee, 29, walked away as the 1st Runner Up and with a strong fan base she won the Facebook’s Voter’s Choice while Celine Fong, 18, was crowned 2nd Runner Up.

“Beauty from Hard Rock’s viewpoint isn’t just all about looks. Having the rock ‘n roll attributes matter and that includes exuding the right vibe, being charismatic and having the ability to showcase one’s talent on stage,” said John Primmer, the General Manager of Hard Rock Hotel Penang.  John also added that “Rock is about being authentic, passionate and unpredictable. We look for a genuine personality that isn’t afraid to express one’s own beliefs and continue to remain unique in action and attitude.”

All top three winners will represent Penang to contest against the delegates from Bali, Indonesia and Pattaya, Thailand in the first Miss Hard Rock South East Asia 2012 Beauty Contest this 10th November where Hard Rock Hotel Penang will play host to the event. Winners from Miss Hard Rock Bali and Pattaya will be flown in for the contest. The winners of Miss Hard Rock Penang 2012 walked away with cash prize, Hotel stay, Roxy swimwear as well as vouchers from Venessa Diamonds.

In the final, the contestants had a round of introduction and each was required to perform a talent show. The eventful night was livened up by performances by The Jazzhats and Ray as well as DJ Timmy. Audience and supporters were also treated to a lucky draw.

The panel of judges for Miss Hard Rock Penang 2012 consisted of people who know rock ‘n roll attributes well; John Primmer – General Manager, Thomas Ch’ng- Director of Human Resources; Teh Beng Lyn-Talent Development Manager and Grace Chiam- Marketing & Communications Manager.

PRIZES

Miss Hard Rock Penang 2012 Winner

RM2,000 Cash + 3 Days/ 2 Nights stay Sea View Studio Suite inclusive of breakfast for 2 persons + Platinum Record + ROXY swimwear + RM1,500 worth of Jewellery from Venessa Diamonds

Miss Hard Rock Penang 2012 1ST Runner Up

RM1,000 Cash + 3 Days/2 Nights stay in Lagoon Deluxe room inclusive of breakfast for 2 persons + Platinum Record + ROXY swimwear + RM1,000 worth of Jewellery from Venessa Diamonds

Miss Hard Rock Penang 2012 2nd Runner Up

RM500 Cash + 3 Days/2 Nights stay in Sea View Deluxe room inclusive of breakfast for 2 persons + Platinum Record + ROXY swimwear + RM500 worth of Jewellery from Venessa Diamonds

VOTER’S CHOICE

ROXY swimwear + RM1,000 worth of Jewellery from Venessa Diamonds

The top 3 winners will be representing Hard Rock Hotel Penang in Miss Hard Rock South East Asia 2012 on 10th November 2012 competing against winners from Thailand and Indonesia, which will be held in Hard Rock Hotel Penang.

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