Cathay Pacific Airways launches a new global campaign, #onedayoffline, which builds on the airline’s international brand campaign, Life Well Travelled, to demonstrate a belief that travelling well is essential to living well. This belief underlies everything that Cathay Pacific does as it strives to enhance the overall travel experience for passengers and enable them to experience more genuine, meaningful and memorable moments along their journey.

Cathay Pacific believes that mobile technologies and social media platforms are useful tools, but they can be dangerously addictive. Did you know an average adult checks his or her phone 150 times a day? Or that 30% of iPhone users check their Twitter feeds before getting out of bed? This virtual world behaviour might get in the way of some very special real world moments.

“We are aware that many travellers are overly reliant on their internet-connected mobile devices and the habit of always being online can sometimes get in the way of our travel experiences. Through the launch of #onedayoffline, we aim to remind and help people to travel well, creating a deeper emotional connection between Cathay Pacific and our global travellers,” Mr Lyden continued.

Influential bloggers, top YouTube and Instagram users and celebrities from around the world will be taking part in the #onedayoffline campaign. They include Devin Graham from the United States, who has over more than 3 million followers on his YouTube channel, and well-known artists such as Hong Kong DJ/actor Sammy Leung. All will be supporting #onedayoffline by switching their devices off and recognising real moments during their next journey.

Full details can be found at

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