Dorsett Hospitality International created another milestone recently by formalising its partnership with Diamond Resorts International® at the signing ceremony held in Hong Kong.
Marking the partnership between two global hospitality industry players, Ms. Winnie Chiu, President and Executive Director of Dorsett Hospitality International said: “Whilst we continue to pursue our ‘Chinese Wallet’ strategy, we also believe it is important to focus on market segments in other continents which are of importance to us as well. Through this affiliation, Dorsett Hospitality International will be able to strengthen and expand its brand presence at a faster pace as well as to increase the arrivals of US and Europe travellers into Asia, by tapping into Diamond Resorts International®’s existing network of nearly 1.4 million owners, members and guests.”
Dorsett Hospitality International through this affiliation,
- · will offer room inventory from its hotel portfolios comprising of Dorsett Hotels & Resorts, d.Collection and Silka Hotels; with inventory upon availability and at a compensation to Diamond Resorts International® members. Members of Diamond Resorts International® will pay for the room with their Diamond points.
- · will be promoted to the Diamond Resorts International® 1.4 million owners, members and guests throughout North America and Europe, where Dorsett Hospitality International currently does not have any sales or marketing representation.
- · Dorsett Hospitality International’s brand name will be promoted in all of Diamond Resorts International® collaterals and on-line presence and be bookable on the Diamond Resorts International® websites and call centres.
- · In return, Dorsett Hospitality International will also promote Diamond Resorts International® for FIT guests via its sales network in Asia
In October 2010, Dorsett Hospitality International (HKEx Stock Code 2266) attained its IPO and is one of the largest hotel developers, owners and operators in Asia focusing on the 3- to 4-star segments. The group with a portfolio of 25 hotels in different geographic location from Hong Kong, Singapore, Malaysia, and China to the United Kingdom is expected to increase the room inventory by 80% by 2016, giving a total inventory of approximately 7300. The group has demonstrated strong revenue growth with a CAGR of 33.4% from FY2010 to FY2012, from HK$615mm to HK$1.1bn; and EBITDA has jumped from HK$198mm in FY2010 to HK$881mm in FY2012, representing a CAGR of 110.9%.
The group’s first hotel in Singapore soft opened on 28 March 2013. Dorsett Grand Chengdu and Dorsett Tsuen Wan are scheduled to open within the 2nd quarter and the 3rd quarter of this year respectively. In 2014, Silka Tsuen Wan, Hong Kong and Dorsett Grand Zhuji as well as Dorsett Zhongshan are expected to commence operation. The group’s first venture beyond Asia is the Dorsett Shepherds Bush in London which is expected to be operational in 2014, to be followed by Dorsett City, London located at Aldgate in 2015.
In the last two years, Dorsett Hospitality International has won numerous accolades such as Best Small Cap Company Award by Asiamoney under the Best Managed Company Awards – Hong Kong, the prestigious Hong Kong’s Most Valuable Company Award 2012 accorded by Mediazone Group and the Outstanding High-Growth Company (Hotel) 2011 of “Quamnet Outstanding Enterprise Awards” by Quamnet.com to name a few. Between 2007 and 2013, the hotels owned and managed by the group received no less than 50 service industry awards including the 2012 Certificate of Excellence by TripAdvisor accorded to 9 of its hotels.
Diamond Resorts International®, with global headquarters in Las Vegas, Nevada, is one of the largest hospitality companies in the world. With a network of more than 260 vacation destinations located in 28 countries throughout the continental United States, Hawaii, Canada, Mexico, the Caribbean, South America, Central America, Europe, Asia, Australia and Africa, Diamond Resorts International® offers simplicity, choice and comfort to more than 490,000 owner-families through their branded hospitality service, and is dedicated to providing its guests with effortless and relaxing vacation experiences every time, for a lifetime.
Annually, nearly 1.4 million owners, members and guests enjoy the simplicity, choice and comfort Diamond Resorts International® offers through its branded hospitality experience.
Picture shows Winnie Chiu, president and executive director of Dorsett Hospitality International and Stephen Cloobeck, founder and chairman of Diamond Resorts International formalising the affiliation between the two hospitality giants recently.