On 27 April, the Quality Tourism Services Association (QTSA) will roll out a five-week citywide campaign, called “HAPPY@hongkong Super JETSO”, which packages special offers from more than 10,000 retail outlets, restaurants, shopping malls and attractions to boost retail spending. The campaign will run until 28 May.
“Owing to global economic conditions, exchange rate factors and policy changes, the performance of the local tourism and retail sectors has fallen short of expectations in recent months. In addition, the recent decision by the Central Government to replace the multiple-entry individual visit endorsements for permanent Shenzhen residents with once-a-week entry permits is expected to hit the local retail and catering sectors. This has prompted the related sectors to take immediate action and roll out the ‘HAPPY@hongkong Super JETSO’ campaign to encourage spending by visitors and local residents by providing them with a huge array of spending privileges. Among the attractive offers are half-price discounts on jewellery, buy one, get one free offers on wine, half-price admission to attractions, free dim sum at a Michelin-starred restaurant, and special offers on hotel buffets. We are keen to keep expanding the campaign and welcome merchants who are interested in taking part to contact us,” said Dr Simon Kwok, Chairman of the QTSA.
“The Hong Kong Tourism Board (HKTB) fully supports the ‘HAPPY@hongkong Super JETSO’ campaign. We will use part of the additional funding of HK$80 million granted by the government in 2015-16 to roll out two spending-stimulation promotion phases in partnership with the trade. First, we will launch a series of advertising and publicity-generation programmes to support the campaign. Then we will intensify our annual summer promotion from June to August. In particular, we will spend more resources in visitor source markets, especially short-haul ones, to promote Hong Kong and uphold the city’s hospitable image. To enrich our summer promotion, we will give out a variety of visitor offers from the travel trade and organise a large-scale lucky draw. Details will be announced in due course,” said Dr Peter Lam, Chairman of the HKTB.
The “HAPPY@hongkong Super JETSO” campaign is supported not only by members of the QTSA, but also by members of various sectors, including the Hong Kong Retail Management Association, the Association of Restaurant Managers, the Hong Kong Catering Industry Association, the Hong Kong Federation of Restaurants and Related Trades, the Institution of Dining Art, the Association for Hong Kong Catering Services Management Ltd, and various attractions, shopping malls and hotels.
During the campaign period, visitors and local residents can enjoy different types of special offers when they spend at outlets with the campaign decal. The QTSA is also partnering with a radio station to visit selected restaurants and shops to pay the bill for lucky spenders, bringing happy surprises to visitors and local residents alike.
For details of the campaign, please visit www.HAPPYatHK.com from 27 April onwards.