KUALA LUMPUR, 25 August 2015: The Minister of Tourism and Culture Malaysia Dato’ Seri Mohamed Nazri Abdul Aziz hosted a dinner to welcome 50 members of Sango Taxi Association from Osaka and two members each from Kobe and Fukuoka’s taxi associations at the Shangri-La Kuala Lumpur Hotel today.
This is the second visit to Malaysia organised by Sango Taxi Association to enable their members and taxi associations from other cities to get first-hand experience of the country’s tourism attractions.
During the dinner, Dato’ Seri Mohamed Nazri expressed his appreciation to the members of the Japan’s taxi associations for their assistance in promoting Malaysia to their passengers and clients in Japan.
“It is amazing to see that the members of these taxi associations have taken the initiative to visit Malaysia at their own expense in an effort to get to know the country better so that they can share their experiences with their family, friends, and passengers in Japan. At the same time, they can also be a spokesperson for Malaysia,” he said.
The Minister of Tourism and Culture also said that such commitment shown by them is exemplary and should be applauded and appreciated.
Their weeklong tour to various parts of Malaysia, beginning today, is organised by Tourism Malaysia. It includes a Destination Seminar and a tour to Genting Highlands, Kuala Lumpur, and Melaka.
Tourism Malaysia has been collaborating with various taxi associations across Japan in eight of its major cities, namely Osaka, Tokyo, Kobe, Yokohama, Kyoto, Fukuoka, Nagoya, and Sapporo, in an advertising campaign called Taxi Wrapping, which involves 1,060 taxis. It is part of Tourism Malaysia’s continuous efforts to promote Malaysia’s tourist destinations to Japanese tourists, with specific sectors targeted include golfing, homestay activities and Malaysia My Second Home Program.
Tourism Malaysia is the only National Tourism Organisation allowed to carry out the taxi wrapping campaign in Japan due to the close diplomatic, economic and cultural relations between Malaysia and Japan. The taxi wrapping campaign is more cost-effective compared to other terms of mainstream advertising, besides producing high recall and response levels from consumers.
Japan is one of Malaysia’s top ten tourist generating markets. Malaysia recorded a total of 149,951 Japanese tourists for the first four months of 2015. This year, Malaysia aims to attract 600,000 Japanese tourists to the country in conjunction with the Malaysia Year of Festivals (MyFest). It is also revealed today that Malaysia is the top holiday destination for Japanese pensioners.
With better connectivity between Malaysia and Japan through direct flights by Malaysia Airlines, AirAsia X, Japan Airlines, and All Nippon Airways from Tokyo (41 flights per week), and Osaka (14 flights per week), Tourism Malaysia foresees higher passenger traffic between the two countries in the future.