Japan National Tourism Organisation (JNTO) opened its Kuala Lumpur Office on 8 March 2017, located in Chulan Tower, Jalan Conlay, Kuala Lumpur.
The opening of the office is due to the promising number of tourist arrivals from Malaysia to Japan, which recorded 394,200 in 2016 (29.1% increase from the previous year). Besides becoming an in-trend destination among Malaysians facilitated by the increasing number of flight connectivity especially by low cost carriers, Japan also offers halal food and prayer facilities to cater to Muslims, the group that makes up 60% of the Malaysian population.
“I would like to offer my sincere thanks for the earnest support and cooperative effort to those who have contributed to the establishment (of JNTO Kuala Lumpur Office). Japan and Malaysia have a long history of friendship and strong ties. The mutual exchanges between our countries stretch out to the field of economy and culture. Also, 2017 coincides with the 60th Anniversary of the Establishment of Malaysia-Japan Diplomatic Relations. We are honoured to establish our Kuala Lumpur Office in this celebratory year. I hope the JNTO Kuala Lumpur Office contributes to the mutual tourism exchange between Japan and Malaysia through promotional activities,” said Mr. Ryoichi Matsuyama, the President of JNTO.
The main activities of the Japan National Tourism Organisation (JNTO) Kuala Lumpur Office consists of participating in travel fairs such as “MATTA Fair Kuala Lumpur”, “MITM Penang”, and “MATTA Johor”; holding seminars and trade fairs in Kuala Lumpur, Penang, and Kota Kinabalu; supporting and facilitating tours and technical visits to Japan by travel agents, media and relevant parties; and disseminating information on Japan through www.jnto.org.my, JNTO Kuala Lumpur Office Facebook page, and pamphlets distributed at the office’s visitor spaces.
JNTO Kuala Lumpur Office represents JNTO’s 17th overseas office to promote inbound visits to Japan, in line with the Japanese Government’s target in achieving 40 million annual overseas tourist arrivals by 2020. Japan received over 24 million tourist arrivals in 2016.