Thursday, 14th November, 2013 – Malaysian chic meets British Fashion this year at the KL Fashion Weekend Autumn/Winter ’13, a fashion and shopping event held in conjunction with the 1Malaysia Year-End Sale 2013. With KLCC’s lake Symphony Fountain as the backdrop, this much anticipated fashion extravaganza is set to dazzle from 14th to 17th of November 2013 at The Esplanade, KLCC.
Organised by Tradisi Busana PR and brought to you by Tourism Malaysia, Kuala Lumpur Fashion Weekend was conceived in 2011 and modelled after the famous London Fashion Weekend, the city’s largest and most exclusive designer shopping event opened to the public. Held during Malaysia’s annual sales events (1Malaysia Mega Sale carnival and 1Malaysia Year End Sale), Kuala Lumpur Fashion Weekend aims to provide consumers with first-hand look and information for directional trends for hair, make-up and fashion from the industry’s ever changing seasonal collections. The campaign aims to position Kuala Lumpur alongside London as one of the world’s best shopping destinations, while promoting popular UK and Malaysian retail brands and attracting new UK retail brands into the country.
From the beginning, Kuala Lumpur Fashion Weekend has managed to draw support and participation of retail giants Parkson and Metrojaya and favourite international and local brands the likes of Debenhams, Karyaneka and Desigual. The even provides a platform for promoting Duty Free shopping while giving excellent brand exposure and creating an important stream for the local retail industry.
Malaysian’s love for anything British makes UKTI an ideal and perfect partner for Kuala Lumpur Fashion Weekend. British brands have also proved to be very successful in Malaysia’s vibrant retail market. Kuala Lumpur Fashion Weekend AW ’13 featuring ‘GREAT British Fashion’ is the first large-scale joint initiative by the UK and Malaysian governments to be held in Malaysia. The preview of what’s in store for Kuala Lumpur Fashion Weekend ’13 featuring Great British Fashion was first presented earlier this year on 8th June 2013, with UK brands Debenhams, Laura Ashley, Jane Norman, Blue Inc and Accessorize making an appearance on the catwalk.
The Kuala Lumpur Fashion Weekend AW’13 event in KLCC is set to feature brands such as Burton, Dorothy Perkins, Miss Selfridge, Clarks, Storm London, Warehouse, Desigual, Debenhams, Marks & Spencer, Bhs, Jane Norman, Blue Inc, Accessorize, Paul Smith Junior, Young Versace, Junior Gaultier, Young Hugo Boss, Ferraro Junior, Little Marc Jacobs and French Connection Kids. Local presentation includes Metrojaya, Parkson, Karyaneka and AEON.
While Kuala Lumpur Fashion Weekend AW13 features retail collections and is an ‘open to the public’ fashion presentations by both British and Malaysian retailers, KL Alta Moda, which forms a part of KL Fashion Weekend, on the other hand, caters to the high society and serious fashion buyers. KL Alta Moda presents a platform for the interaction between the couturiers/leading fashion designers and the higher echelon of the Malaysian fashion scene in its true definition as the majority of our fashion personalities began their businesses with “one off” orders the “couture” style which later progressed to pret-a-porter collections.
On the panel of consultants for KL Fashion Weekend and Alta Moda are Professor Datuk Dr Jimmy Choo OBE, a renowned shoe designer and Saleem d’Aronville, who was the first design director for Mulberyy. KL Alta Moda will feature Malaysia’s leading bespoke tailor to the titled and Malaysia’s crème-de-la-crème, Lord’s Tailor. The highlight of KL Alta Moda is a British fashion icon, Zandra Rhodes, who will parade her much sought after couture collection at a KL Alta Moda fashion presentation hosted by AIA Berhad.