On 11 August 2015, KLM Royal Dutch Airlines brought representatives from four media organisations (Gaya Travel Magazine being one of them) to experience the special KLM Miffy flight between Kuala Lumpur and Jakarta.
This special themed flight on Boeing 777-200 aircraft (KL809 from Kuala Lumpur to Jakarta and KL810 from Jakarta to Kuala Lumpur) featured the brand new KLM Business and Economy class cabins with the latest improvements on seat comfort and technology, offering passengers an enhanced travel experience.
Miffy, the adorable white rabbit created by Dutch artist Dick Bruna, was flown from the Netherlands to Kuala Lumpur, specifically to launch the flight.
Miffy, also known as Nijntje (short form of Konijntje, meaning rabbit in Dutch), was ‘born’ in 1955 when Mr. Bruna told his son a story about a white rabbit who would wander through the gardens of the holiday village in which they were staying at during their vacation in The Netherlands. This rabbit later became the inspiration for Miffy, who came to life through Mr. Bruna’s drawings. Miffy just celebrated her 60th anniversary early this month.
The Miffy themed flight offered an all-round experience beginning at the check-in counter through the presence of Miffy illustrations on baggage tags and boarding pass holders, including special Miffy photo booth; during boarding when the passengers received special Miffy non-woven bag that contained Miffy plush toy and Miffy envelopes; to items on board that included KLM and Miffy themed pillow cases.
“The ‘KLM Brings Miffy’ campaign is in line with KLM’s philosophy of making flying inspirational and fun. We hope to raise awareness, especially among the younger audience, of our new KLM cabins and our extensive worldwide network through new and exciting social media activities they can engage with,” said Aude-Lise Combier, KLM Country Manager Malaysia-Brunei. “Malaysia is also one of the major tourism markets for Indonesia, especially Kuala Lumpur. KLM has daily direct services to Jakarta, Amsterdam and other exciting destinations in Europe,” she added.
Before the special flight, fans can follow Miffy’s adventures around Kuala Lumpur and Jakarta as she visited both cities for the very first time through KLM Malaysia’s Facebook page and Twitter. A KLM stewardess accompanied Miffy to discover unique places, food, arts and cultures of her host country. Fans can also follow her in greater detail on the travel blog KLMbringsMiffy.com.
Following the special flight, fans can follow Miffy’s adventures while she visits several cities in Europe including Amsterdam, London, Paris and Barcelona. Several contests will be organised for fans to win exclusive KLM Miffy prizes.
KLM is also planning to introduce Miffy to Japan, China, Hong Kong and Singapore soon.