KUALA LUMPUR, August 10, 2017 – Social enterprise Projek57 flagged off its nationwide Projek57 Unity Ride from Dataran Merdeka recently with the aim to spur conversations about the need for greater unity amongst Malaysians from all walks of life.
Thousands of Malaysians joined in the festivities from as early as 7.00am starting with a ride around Kuala Lumpur city with Projek57’s co-founders, Collin Swee and Syed Sadiq Albar in line with Car Free Sunday. At the same time, a fun-filled carnival was underway at Dataran DBKL where members of the public were able to visit the Projek57 booth. Local celebrities, Saran Kumar and Lim Jian Wen from the cast of the movie, Ola Bola were also present at the launch.
The Projek57 booth showcased Unity photo booths and exhibits. Visitors were also able to support and purchase Projek57 tee-shirts and merchandise featuring positive and meaningful messages about Malaysia. A special Unity design tee-shirt was also available for sale, with part of the proceeds from the sale of this tee-shirt going towards helping underprivileged youth.
Projek57 aims to engage with the youth and offer retail training for the Orang Asli youth to build their communication skills and confidence.
The Projek57 Unity Ride led by co-founders Collin Swee and Syed Sadiq Albar was flagged off by Tan Sri Dato’ Seri Dr. Syed Hamid Bin Syed Jaafar Albar and Executive Director of Eco World Development Group Berhad, Mr. Liew Tian Xiong from Dataran Merdeka after the raising of the Jalur Gemilang and singing of Negaraku at 9.00am. The Unity Ride cyclists comprising like-minded celebrities, partners and social influencers, rode 57km to the first pit-stop at IOI City Mall Putrajaya, where a unity themed community event was held in conjunction with launch of the Touch ’n Go Cares Card at The Symphony Walk.
The Unity Ride cyclists will travel through Malaysia from 6 August to 16 September 2017. The ride consists of nine legs and through these travels, the cyclists aim to unearth stories of hope, unity, bonds and relationships forged amongst Malaysians.
As part of the Unity Ride, the cyclists will visit both smaller towns and kampungs as well as cities, with stopovers at pit-stop locations to either engage youths from universities and schools in activities to promote unity, or participate in community events.
Syed Sadiq Albar and Collin Swee shared: “We are pleased with the encouraging turn up today. It is heartening to see so many Malaysians of all ages and races joining hands as we rise above the negative vibes, and focus on what is positive, wonderful and beautiful about Malaysia. This truly represents what being Malaysian is all about. Let us celebrate the rich diversity that has made us this colourful nation we call our tanah air.”
“Inspired by the vision of our beloved first Prime Minister, Tunku Abdul Rahman, who said, “Our future depends on how well many different kinds of people can live and work together,” this ride and our social enterprise is our way of doing our part to inspire fellow Malaysians to come together with the shared hope and belief that each of us makes a difference in how our nation moves forward.”
Aligned with this vision, the social enterprise looks to reach out to Malaysians across the nation through the unity ride, which will cover urban and rural areas across Peninsular Malaysia as well as Sabah and Sarawak.
“We are delighted to be the title partner for Projek57 Unity Ride. As we approach Merdeka and Malaysia Day, this is a wonderful platform to get Malaysians together and spread the message of hope for a more united Malaysia. We are also proud to be host of Projek57 Unity Ride ground activities at EcoWorld Gallery@Eco Botanic, Johor and EcoWorld Gallery@MacAlister, Penang and look forward to welcoming Malaysians from all walks of life to join us in these celebrations as we honour our country’s 60th year of independence and stand tall and proud as Malaysians,” said Dato’ Chang Khim Wah, President & Chief Executive Officer, Eco World Development Group Berhad.
Allianz Malaysia Berhad, Chief Executive Officer, Zakri Khir said, “We need to rediscover the aspirations and ideals of our forefathers as they envisioned Malaysia in 1957 and reignite this spirit. Allianz in Malaysia is a successful organisation because of the diversity of its people. We share the exact same sentiments of Projek57 to create the need of greater unity amongst Malaysians from all walks of life. And hence we are happy to support this initiative.”
“This campaign is part of Touch ‘n Go’s CSR programme to promote humanitarian awareness within the community by sharing and giving assistance to our partners as well as in supporting the Projek57 Unity Ride efforts to promote unity among Malaysian. Apart from that, TNGSB is always promoting a healthy lifestyle including cycling activity with family and friends. We believe in a ‘healthy body is a happy body’, which in turn will boost up productivity,” said Syahrunizam Samsudin, Touch ‘n Go Sdn. Bhd., Chief Executive Officer.
“We would like to thank our amazing partners who are as passionate as us about building unity and hope in Malaysia,” added Syed Sadiq and Collin.
Social media hashtags or keywords for the Projek57 Unity Ride: #unityride57 #projek57
The Projek57 Unity tee-shirt will also be available for purchase on Lazada and at Avenue K’s information counter.
The Projek57 Unity Ride is in partnership with:
Title Partner: Eco World Development Group Berhad
Main Partners: Allianz Malaysia and Touch ‘n Go Sdn Bhd
- Taylor’s University Business School
- Junior Cycling Malaysia
- acorn communications sdn bhd
- Bertcomm Media & Productions
- Creative Unicorn
- IOI City Mall Putrajaya
- Procurehere Procurement Solution
- Avenue K
- M&C Saatchi
- Revive Isotonic Drink
- Dragonfly International
For more information on the Projek57 Unity Ride campaign and Projek57, please visit www.projek57.com,www.unityride.com.my, unityride.my or the Projek57 Facebook at https://www.facebook.com/projek57/ and Instagram athttps://www.instagram.com/projek57/ .