Sepang 9 April 2013: Interact is delighted to announce that it has been appointed as Malindo Air’s IFE content partner effective immediately.
Under the terms of the agreement, Interact will also refresh content on Malindo Air’s IFE service every 2 months to ensure guests enjoy the latest movies, music and games when travelling onboard Malaysia’s only hybrid airline.
Malindo Air currently offer guest the option of selecting 12 of the latest Asian and International movie blockbusters and 20 interactive games as part of its IFE experience.
In welcoming Interact onboard, Chandran Rama Murthy, CEO, Malindo Air said the hybrid airline is proud to find a partner who share its vision and commitment to constantly innovate its products and services to deliver a superior product and onboard experience, in-line with consumer trends and expectations.
He adds, “As an airline committed to offer premium service at affordable cost, we are constantly looking for ways to further improve our services, enhance our guests’ in-flight cabin experience and bring the romance of travel back to the skies. As passengers ourselves, we appreciate the need to expand the range of in-flight offering and offer our guests a more diverse in-flight selection to choose from.”
“Malindo Air has brought new meaning and set new benchmarks for air travel in Malaysia. The partnership with Interact, reaffirms our commitment to be at the forefront of innovation and offer our guests the best products, service and experience”, concluded Chandran.
“We are honored to be working with Malindo Air in shaping their IFE content, especially for launch”, said John Bruckman, CEO, Interact. “We see this new partnership with Malindo Air, not only as an exciting one-off project, but also a strong indication of our company’s expansion plans into Asia”.
Interact will also be producing Malindo Air’s new “live action” safety video; “For us at Interact Creative this is a thrilling opportunity”, said Interact’s Creative Director, Michaela Bolzan. “Working with a client on the development of their brand and brand personality, is what we’re passionate about!”