On 19 August 2015, MasterCard announced the inclusion of Bali into the global Priceless® Cities program, on the heels of the Priceless Japan launch just a month ago in July. Bali is the second city in Southeast Asia to be part of Priceless Cities, three years after the launch of Priceless Singapore in 2012.
Under the Priceless Bali programme, both visitors and residents alike can look forward to specially designed activities that are packaged to give privileged access and unique experiences to cardholders. By curating one-of-a-kind experiences for cardholders, MasterCard seeks to continuously connect consumers to their passions in new and exciting ways. Based on MasterCard’s research, consumers around the world are broadly passionate in the areas of: Stay; Eat; Play; Shop.
Priceless Bali opens up access to novel experiences for cardholders, such as the opportunity to take to the skies on a private helicopter ride for an aerial view of the famed Uluwatu Temple that sits atop a 70-metre tall limestone cliff facing the open ocean. Or to do a guided culinary adventure on the Bali Food Safari to mystery restaurants that surprise with exquisite cuisines.
Those with an eye for design could choose to spend an afternoon with internationally acclaimed French artist Pascal Morabito and even stay at his luxurious 12-bedroom villa, used as a private gallery for his works. Food lovers are invited to indulge in a private Balinese feast prepared exclusively for them in their villa, while being entertained by a traditional Balinese dance performance. Alternatively there is a whole host of complimentary benefits including yoga classes, private massages, surf lessons, horse riding and more, when booking at any one of the 700 luxurious villas available through Ministry of Villas.
The introduction of Priceless Bali marks an extension and evolution of MasterCard’s existing “Destination Bali” program that has been running for the last five years, during which cardholders have enjoyed access to a wide range of over 200 benefits and privileges available locally.
“The Priceless Cities platform has seen strong traction throughout the world – in just five years, it has been launched in over 35 markets and counting. We find consumers are always keen to try new things or re-experience the familiar in a novel way. So bringing Bali into the Priceless Cities program was a natural step, given the strong travel demand we’re seeing for this beautiful island, particularly for the Australia, China, Malaysia and Singapore travel corridors,” said Deborah Goldingham, Head of Marketing, South East Asia, MasterCard.
MasterCard research shows that Bali ranks as one of the top travel destinations in Southeast Asia. “According to MasterCard’s Asia Pacific Destinations Index, this year Bali is expected to welcome over 7 million visitors who will spend US$11 billion and Priceless Bali will definitely strengthen the island’s appeal as a coveted getaway destination as we uncover hidden gems and allow visitors to reexperience Bali in surprising and unexpected ways,” Ms. Goldingham added.
In conjunction with the launch of Priceless Bali, MasterCard also held the Travel Summit at the Morabito Art Villa, comprising a series of presentations delivered throughout the day that relate to current travelling behaviours and trends, including tourism source markets that are important to Bali and how to appeal to travellers of today who are technology-savvy. All presentations point towards Bali’s continuing appeal as a veritable global destination for international travellers seeking priceless experiences, which is in line with MasterCard’s brand promise, besides recognising the need for all travel and tourism related businesses to have mobile presence.
Check out priceless.com for more information on Priceless Bali and the Priceless Cities programmes.