KUALA LUMPUR, 20 AUGUST 2015 – Pavilion Kuala Lumpur, Malaysia’s premier shopping destination offered a media preview of The Journey of Taste today at the Dining Loft. From 1st to 30th September 2015, Journey of Taste will offer shoppers a journey of food trails, promotions and events, right in the heart of the city. With over 150 F&B tenants, a dedicated gourmet hall, spacious restaurants with private rooms, and a VIP dining concierge, Pavilion Kuala Lumpur offers experiential dining options for all occasions and across all age groups.

Highlighting the best of international and local cuisines, Journey of Taste invites shoppers to bring out their inner ‘foodie’ and embark on delectable food trails throughout the mall. Have a preference for Japanese food? Hop on a journey of Japanese dining from the wide selections of Japanese restaurants available at the mall. Looking for exciting new experiences? Tackle your taste buds with first-in-Malaysia restaurants like Starz Kitchen and The Counter Burger. Hosting a ladies night out? Pavilion Kuala Lumpur has the most number of restaurants in the city that offer private dining rooms. To encourage the sharing of food experiences, shoppers are invited to hashtag #JourneyOfTaste when they capture their ‘foodie’ moments on social media.

To make the journey even more exciting, the mall has lined up a series of promotions, cooking workshops and food demonstrations for all, children included. In conjunction with truffles season in September, Azzurro Café has dedicated a Taste of Tuscany menu which incorporates truffles all the way from the city of Arezzo, east of Tuscany, into a variety of dishes. In addition, there will be the first-ever block party held in a mall, where shoppers are encouraged to go restaurant-hopping along Connection, to try out the beer-pairing menus offered in collaboration with the Carlsberg group of beers.

With September being the school holidays, the children are also welcome to join  the journey of food discoveries. Cooking workshops, held in partnership with restaurants like Fish & Co. and Ippudo are available for sign-ups and aimed to inspire junior chefs out there.

At the media preview that was designed to resemble a bustling food hall, Ms. Kung Suan Ai, Director of Marketing, Pavilion Kuala Lumpur, Mr. Eric Wong, Head of Customer Franchise, Citibank Berhad and Mr. Tony Thong, Senior Manager, Business & Financial Management of Visa Malaysia; officiated the event by placing the first stamp on a giant food passport, as a preview to the start of the food journey.

Guests were then taken through the ambient to discover the food ranged from local to international cuisine, featuring Pavilion Kuala Lumpur’s own tenants such as Serai, La Bodega, The Counter, Al Halabi, KyoChon, Ichiban Boshi, Chatime, La Juiceria, Starbucks, Twelve Cupcakes, and J CO Donuts. Remy Martin and Somersby drinks were also available to quench the thirst of the guests as they ate their way through the tour. It was truly a foodie’s dream as guests savoured a variety of delectable food and beverages to their heart’s content.

Speaking at the launch, Ms. Kung Suan Ai said, “As the defining authority in dining, Journey of Taste gives us the perfect opportunity to highlight the unique food experiences the mall offers. Besides the wide variety of food, we also have the services and facilities to suit any occasion or celebration. Being a true dining hub means that shoppers can embark on a full sensory journey with us and taste their way around the world. We are thrilled to be able to host this event and cannot wait for shoppers to start their journey with us. We’d also like to thank our official bank partner, Citibank, whose support helped to make this event possible.”

Throughout this period, visitors can visit Journey of Taste and enjoy exclusive promotions and special menus at Pavilion Kuala Lumpur. As Citi is the official bank partner in collaboration with Visa, Citi cardholders will enjoy a 20% discount on selected menus and food items, while complimentary food vouchers can be redeemed by collecting stamps with every RM50 spent on the Citi credit card, or RM80 for non-Citi cardholders.

For recommendations on dining and information on Journey of Taste, shoppers can contact Pavilion Kuala Lumpur’s VIP Dining Concierge at 03 2118-8835, visit the website at www.pavilion-kl.com or check real-time updates on Pavilion Kuala Lumpur’s Facebook page http://www.facebook.com/PavilionKL, Twitter page at @Pavilion_KL, Instagram account @PavilionKualaLumpur or LINE @PavilionKL.

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