BANGKOK, THAILAND: Independent Thai hospitality group Manathai Hotels & Resorts has launched its unique collection of boutique properties at World Travel Market 2014 in London, targeting travellers who seek authentic experiences and deeper connections to some of Thailand’s most beautiful and culturally rich destinations.

Manathai Hotels & Resorts (www.manathai.com) manages the four resorts in its launch portfolio, all located in vibrant coastal destinations either along the Andaman Sea or Gulf of Thailand, with each property embodying its own style and charm, inspired by local surroundings and flavours.

Pristine beachfront locations unite each of the Mantathai resorts in Hua Hin, Koh Samui, Khao Lak and Phuket, as does a series of signature experiences created to offer individual travellers, couples and families a more personalised and meaningful encounter with Thailand’s cuisine, culture and destinations.

 

Manathai Khao Lak is located along the unspoiled coastline of the Andaman Sea.

Manathai Khao Lak is located along the unspoiled coastline of the Andaman Sea.

 

These are led by ‘Pad Thai’ a branded restaurant concept in each of the Manathai resorts that celebrates and gets creative with one of the most iconic and loved Thai dishes. Pad Thai will feature the authenticity of street food, utilize the freshest seafood ingredients courtesy of its coastal locations and bring the famous dish into a gourmet realm at its upscale resorts.

Each ‘Pad Thai’ restaurant will also offer a variety of other ‘pad’ or stir-fried dishes in a ‘Pad Gourmet’ section, with each menu tailored by its head chef to reflect the destination, availability of fresh locally-sourced ingredients, and local street food specialities and favourites.

Manathai Kids will be another signature to roll out post launch, with children’s facilities, in-room amenities such as bunk beds, slippers and mini-bathrobes, and experiences tailor-made for families, with special activities and supervision for children.

Manathai Hotels & Resorts Group Director of Sales and Marketing Bobbie-Jane Skewes said Manathai’s brand had been created around the needs of the ‘new traveller’ ”who prize individuality, choice and authenticity above all, and eschew anything that makes them feel like they are following the herd.”

 

Manathai Koh Samui offers soft colonial elegance on the quiet sands of Lamai Beach.

Manathai Koh Samui offers soft colonial elegance on the quiet sands of Lamai Beach.

 

”One size no longer fits all for today’s travellers,” Ms Skewes said. ”People want to engage with destinations on their own terms and at their own pace. Manathai is a highly eclectic collection of hotels, each with its own style and personality, inspired by values of serenity, hospitality and friendship.

”Warm Thai smiles and the famous Thai flair for hospitality are at the heart of everything we do. And indeed, everything that we do is from the heart.”

Manathai could be loosely translated as ‘Come to Thailand’, Ms Skewes added. ”With the launch of this chic and superbly located and connected collection of beachfront resorts, travellers now have more reason to do so than ever before.”

Manathai Hua Hin is already operating, offering 40 rooms and located centrally in the royal heritage seaside town of Hua Hin, five minutes from the beach, markets and a number of historical locations made famous in the 1920s with Italian architects commissioned by the Thai royal family such as the Summer Palace and Railway Station.

Manathai Koh Samui on Lamai Beach and Manathai Khao Lak in Phang Nga and will re-launch onDecember 15 following extensive refurbishments. Manathai Koh Samui offers 46 Suites and 102 Deluxe Balcony Rooms, including 6 Family Suites with bunk beds and special amenities tailored to children and a range of other suites up to 200-square metres (sqm) in size, a Kids Club and two swimming pools.

 

Manathai Khao Lak is one of four resorts in the group, with other properties located in Hua Hin, Phuket and Koh Samui.

Manathai Khao Lak is one of four resorts in the group, with other properties located in Hua Hin, Phuket and Koh Samui.

Manathai Khao Lak, located an hour’s drive north of Phuket along the unspoiled coastline of the Andaman Sea, offers 158 rooms, starting at 48-sqm in size, and a perfect base to explore the surrounding natural beauty, such as canoing in breath-taking Phang Nga Bay, diving in the Similan Islands or trekking in Khao Sok National Park.

Manathai Surin, Phuket will be open in June 2015. The 68-room boutique resort, located on Surin Beach, features architecture with a contemporary take inspired by traditional Thai design, whimsical and eclectic interiors rich in Thai textures, fabrics and flavours, and a flagship ‘Pad Thai’ dining experience.

Manathai Hotels & Resorts will be participating at WTM on the Tourism Authority of Thailand (TAA) stand at booth number 33.

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