Tourism Malaysia recently organised the Domestic Sales Mission and Cuti-Cuti 1Malaysia Travel Fair in Kuching, Sarawak from the 8th until the 10th of April at the Spring Shopping Mall, launched by Dato’ Dr James Dawos Mamit, Malaysia’s Deputy Ministed of Tourism.

Domestic Sales Mission and Cuti-Cuti 1Malaysia Travel Fair had been held three times last year, namely in Johor Bahru, Kota Kinabalu and Kuala Terengganu, aimed at promoting and encouraging more domestic tourists to travel within the country.

In the effort to boost domestic tourism among locals, Tourism Malaysia’s Domestic Marketing Department brought along 83 agencies coming from various lines within the tourism industry such as hotels, homestays and travel agents to promote domestic holiday packages at reasonable prices.

In conjuction with Domestic Sales Mission, a programme for representatives from selected media and other organisations was developed. The participants of this programme arrived in Kuching on the 5th of April and attended the briefing on domestic tourism products by the representative from Tourism Malaysia Sarawak office held at the poolside of Grand Margherita Hotel.


The next day, participants were brought to inspect the tourist attractions in Matan, Lundu, Sematan, Semenggoh, Padawan, Borneo Highlands, Santubong and Damai before culminating the tour with the Sarawak River Cruise Dinner courtesy of Tourism Malaysia.

The registration for the participating buyers and sellers during the Travel Mart session was done on the 7th of April 2011 at chamber I, Riverside Majestic Hotel, Kuching. Dato’ Haji Azizan Noordin, Acting Director of Tourism Malaysia, inaugurated the Travel Mart.

While Travel Mart was ongoing, the programme participants were given talks about tourism by various bodies such as Asian Overland Services Tour and Travel, Sarawak Tourism Board, MAS Holiday, Fireflyz Holiday and Car Rental Association of Malaysia. All participants were then taken to the Sarawak Cultural Village (SCV) for celebratory dinner and cultural performance by the state’s ethnic groups.

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