Featured

lyf (pronounced “life”) is an experience-led social living concept – introduced and designed by the The Ascott Limited – for digital nomads, technopreneurs, creatives, and self-starters seeking to embrace freedom within a vibrant and exciting environment. Interestingly, the word lyf is an acronym, derived from each of the first letters of the phrase ‘live your freedom’.

The first lyf property to open in Malaysia is lyf Chinatown Kuala Lumpur, which has been operational since mid-2023. A social lifestyle hotel catering to modern travellers, the property offers a unique community experience in the city, particularly around the vicinity of Jalan Raja Chulan. When staying at the property, Gaya Travel team feels that the ‘lyf’ brand encourages its guests to simply be themselves, be casual and relaxed, and create opportunities to forge new connections with other guests.

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