By Mohd Mursi on September 7, 2015
Kuala Lumpur, 4 September 2015 – Kedah Chief Minister YAB Dato’ Seri Hj. Mukhriz Tun Mahathir has unveiled a range of promotional tools that have been created for the Discover Kedah 2016 campaign.
The campaign, which will initially target audiences in Malaysia, Singapore, Thailand, Brunei and Indonesia, aims to educate potential visitors about the state of Kedah and its rich history and traditions.
Dato’ Seri Mukhriz, who initially announced the initiative and the Kedah, Malaysia: Where it All Began identity in March, took the opportunity of the bi-annual MATTA fair to highlight the progress that has been made so far in creating the promotional tools that will help raise the profile of Kedah in the region and, eventually, the world.
In addition to unveiling a stunning three minute marketing video, the Chief Minister also highlighted the new Discover Kedah 2016 website – www.discover-kedah.my, the campaign’s Facebook page – www.facebook.com/discoverkedah2016, and various other tools including a Discover Kedah Instagram account, magazine and newspaper advertisements, brochures and promotional items.
“Kedah is a truly remarkable state and we want to encourage more people to come and see it for themselves. We have so much for visitors to see and do, but many outside the state, both in Malaysia and regionally, are not fully aware of what we offer – particularly our rich historical heritage. Archaeologists and historians have proven that Kedah is the site of one of the oldest civilisations in Southeast Asia and the Kedah Sultanate is also one of the oldest continuous monarchies in the world. This is why the campaign identity highlights the ‘Where it all began’ messaging,” said Dato’ Seri Mukhriz.
“Over the next months we hope that the integrated advertising, public relations and digital/social media initiatives that comprise the Discover Kedah 2016 campaign will attract visitors not only from Malaysia itself but also from overseas. We believe that the Discover Kedah 2016 brand identity, which includes a visual link to the ‘Malaysia: Truly Asia’ identity, will complement Tourism Malaysia’s efforts to promote Malaysia and we hope that we can roll it out in additional markets as time progresses. Internationally Langkawi is the best known destination in Kedah, but we believe that there are many other great places to visit in Kedah that also deserve recognition and promotion,” Dato’ Seri Mukhriz added.
The Kedah tourism campaign is one of the many efforts by Dato’ Seri Mukhriz in leading the Kedah state government to promote the state for tourism as well as an attractive business and investment destination. The campaign was recently launched at Seri Pacific Hotel Kuala Lumpur.