By Jeremy Khalil on June 30, 2015


KLM Miffy banner

Kuala Lumpur, 30 June 2015 – KLM Royal Dutch Airlines will be bringing a special guest to Kuala Lumpur from the Netherlands, Miffy, the adorable white rabbit, to launch a one-time special KLM Miffy flight on 11 August 2015 between Kuala Lumpur and Jakarta.

Miffy is the creation of Dutch artist Dick Bruna (also known as ‘Nijntje’, short of ‘Konijntje’, meaning ‘rabbit’ in Dutch). Miffy was ‘born’ in 1955 during a vacation in The Netherlands when Mr. Bruna told his son a story about a white rabbit who would wander through the gardens of the holiday village where they were staying. This rabbit later became the inspiration for Miffy, who came to life through Mr. Bruna’s drawings. Miffy just celebrated her 60th anniversary early this month.

The special themed flight KL810 (from Kuala Lumpur to Jakarta) and flight KL809 (from Jakarta to Kuala Lumpur) on board Boeing 777-200 aircraft will feature the brand new KLM Economy class cabin with the latest improvements in seat comfort and technology offering passengers an enhanced travel experience. The Miffy themed flight will offer an all-round experience beginning  at the check-in counter, to items on board including a KLM and Miffy themed meal tray, head rest, pillow case and much more.


Miffy special flight banner

“The ‘KLM Brings Miffy’ campaign is in line with KLM’s philosophy of making flying inspirational and fun. We hope to raise awareness, especially among the younger audience, towards our new KLM cabins and our extensive worldwide network through new and exciting social media activities they can engage with,” said Aude-Lise Combier, KLM Country Manager Malaysia-Brunei. “Malaysia is also one of the major tourism markets for Indonesia, especially Kuala Lumpur. KLM has daily direct services to Jakarta, Amsterdam and other exciting destinations in Europe.”

Before the special flight, fans can follow Miffy’s adventures around Kuala Lumpur and Jakarta as she visits both cities for the very first time on KLM Malaysia’s Facebook page and Twitter. A KLM stewardess will accompany Miffy to discover the unique places, food, arts and cultures of her host country. Fans can also follow her in greater detail on the travel blog and stand the chance to win exclusive KLM Miffy prizes.  Following the special flight, fans can follow Miffy’s adventures when she visits several cities in Europe including Amsterdam, London, Paris and Barcelona. Several contests will be organised for fans to win exclusive KLM Miffy prizes.

Bookings can be made on or via KLM Reservation at +6 03 2203 2003.














Tues, 11 August 2015 KL809 Kuala Lumpur 16:20 Jakarta 17:25
Tues, 11 August 2015 KL810 Jakarta 18:45 Kuala Lumpur 21:55

Follow Miffy’s journey on:

– KLM Brings Miffy blog –

– KLM Indonesia/Malaysia Facebook –

– KLM Indonesia/Malaysia Twitter –


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