By Ahmad Furqaan Hod on September 22, 2015
Kuala Lumpur, Malaysia – September 21, 2015: Global technology leader Lenovo (HKSE: 992) (ADR: LNVGY), today unveiled the latest evolution in mobile devices, the Lenovo PHAB Plus, a beautifully designed premium phablet, optimized for single-hand use. Targeted at today’s millennials, the Lenovo PHAB Plus promises to eliminate the dilemma of choosing between costly smartphones with big screens and small tablets by offering a sweet-spot 6.8-inch device with best-in-class entertainment, speedy Internet, and all-day battery life.
“With today’s tech-savvy millennial generation in mind, Lenovo is addressing the popularity of larger-screen personal devices, while acknowledging the portability struggles associated with tablet computers. The new Lenovo PHAB Plus conquers these boundaries, merging the fun of a tablet with the portability of a smartphone in a stylish metallic uni-body casing. Unlike other phablets on the market, the Lenovo PHAB Plus boasts a full HD display optimized for one-hand usage and provides an unrivaled viewing and sound experience, all within an attainable and very competitive price tag,” said Khoo Hung Chuan, Country General Manager, Lenovo Malaysia.
When was the last time you actually made a call with your phone? Calling actually ranks behind browsing the Internet, checking social networks, listening to music and playing games as preferred smartphone activities – blurring the distinction between phones and tablets. The Lenovo PHAB Plus is Lenovo’s response to the phablet market — combining the best of both smartphones and tablets in one very cool device.
As a smartphone, the Lenovo PHAB Plus addresses consumers’ 24/7 connectivity needs with its Dual SIM and 4G LTE fast connectivity, ensuring a reliable and fast connection whether at home or abroad. These features are all built upon an Android™ v5.0 (Lollipop) operating system foundation, providing enhanced performance for seamless networking.
For capturing images and video, the Lenovo PHAB Plus has 13 MP rear and 5 MP front cameras that ensure crisp images regardless of setting. The Panorama Selfie function and dual-LED flash help users take photos with more natural colour and lifelike skin tones, perfect for sharing selfies, while the Low Light settings enable bright pictures to be taken even in dimly lit environments. Corporate users will enjoy the Smart Tool, which enables a photo of a presentation slide to be taken from any angle, and then adjusted and aligned for best results.
Compatible with both left- and right-handed users, the Lenovo PHAB Plus has been optimized for one-hand usability, making it more comfortable to hold and use the phablet. Users can double-tap to turn their screen on, long-press anywhere on the screen to take a photo, shake to lock, create a one-hand keyboard that shrinks and snaps to their hand position, and answer calls through a series of voice-activated prompts.
The PHAB Plus also excels with its 3,500mAh battery, lending up to 24 hours of talk time and 20 days of standby time, courtesy of a built-in platform that limits the internal temperature of the device.
As an entertainment-focused consumption tablet, the Lenovo PHAB Plus features a 6.8-inch full HD panel display with a crisp definition of 326ppi. Compatible with all HD content including photos, movies and games along with 32GB of memory, users now can hold a powerful multimedia experience in one hand. In-Plane Switching (IPS) technology also guarantees an ultra-wide viewing angle, significantly enhancing screen legibility and colour vibrancy for watching videos and viewing social media content.
“The best way to enjoy your favorite music, movies and TV shows is with amazing sound that puts you inside the action,” said John Couling, Senior Vice President, E-Media Business Group, Dolby Laboratories. “The Lenovo PHAB Plus with Dolby Atmos delivers breathtaking, moving audio for an amazing mobile entertainment experience.”
Gamers will definitely want to consider owning the Lenovo PHAB Plus as well. The device’s Qualcomm Snapdragon® 615 octa-core chip with 2GB of memory takes responsive gaming to the next level, ensuring smooth functions and usability, boosting virtual experiences.
In addition to its features, the Lenovo PHAB Plus comes in an attractive form factor. The device is encased in a uni-body design with round edges and polished buttons, crafted from durable yet lightweight aluminum material. It is available in two iconic colours including Gunmetal Grey and Honey Gold.
The Lenovo PHAB Plus is now available at all Lenovo Exclusive Stores and Lenovo Authorised Retailer at RM1,199.
 Battery life is an estimated maximum. Actual battery life may vary based on many factors