By Hotels.Com on June 13, 2017

  • More Malaysians are planning to go for family vacations during the Raya season this year – instead of the traditional balik kampung exodus.
  • Family destinations like Langkawi, Penang and Port Dickson are so far the most popular domestic travel destinations for this year’s Raya season
  • More Malaysians are expected to visit cities like Kuala Lumpur, Johor Bahru and Singapore during Hari Raya
  • Bangkok is the most popular international for this year’s Hari Raya’s latest data reveals the growing trend of Malaysians going on holidays to family-friendly destinations during the Hari Raya celebration. This trend signifies a cultural shift in the country, as Hari Raya is traditionally tied with the balik kampung exodus.’s search data reveals the top 10 destinations searched by Malaysian travellers for this year’s Hari Raya holiday period – these destinations are known to be popular family vacation spots.


“Hari Raya is about spending time with families, and we have observed a significant surge in travellers’ interest for family-friendly destinations for the festive period this year. is able to cater to the evolving needs of the travellers in Malaysia, and we continue to offer the best values for our customers. With 25 million genuine guest reviews, Malaysians are able to find the best hotels that suit their families’ needs,” said Jessica Chuang, Regional Director for Greater China, Southeast Asia & India for Brand.


Most searched domestic Hari Raya destinations for Malaysian travellers in 2017*:


2017 Ranking Destination YoY Percentage change, 2016 – 2017
1 Langkawi 14%
2 Penang 71%
3 Port Dickson 103%
4 Malacca 93%
5 Kuala Lumpur 123%
6 Ipoh 64%
7 Tanah Rata 28%
8 Brinchang 46%
9 Johor Bahru 164%
10 Kota Kinabalu 102%



Langkawi, Penang and Port Dickson are the top searched destinations that Malaysian travellers are interested in for this year’s Hari Raya season. These three destinations are known for their beaches and family-friendly resorts, perfect for a family retreat. Penang is also popular for its rich food and cultural offerings.


Raya in the city?

Johor Bahru is experiencing the highest surge in traveller’s interest for this year’s Hari Raya season, followed by Kuala Lumpur and Port Dickson.

While Kuala Lumpur is typically empty during Hari Raya due to the balik kampung exodus, there is a significant increase in the search volume for KL’s hotels for this year’s Hari Raya season. This trend may be due to the increase in inbound travels from all over Malaysia to the city, known for its extensive shopping, dining and cultural attractions.


Most searched international Hari Raya destinations for Malaysian travellers in 2017:


2017 Ranking Destination YoY Percentage change, 2016 – 2017
1 Bangkok 45%
2 Phuket 52%
3 Bali 78%
4 Singapore 107%
5 Hat Yai 59%
6 Hong Kong 40%
7 London -4%
8 Tokyo 26%
9 Taipei 34%
10 Hokkaido 1%


“The surge in Hari Raya holidays is not only limited to domestic destinations – many Malaysians plan to take advantage of the long weekend to explore regional destinations too”, Jessica added.

The most popular destinations for Malaysian travellers for Hari Raya are Bangkok, Phuket and Bali. Malaysians love Thailand – our Hotel Price Index™ (HPI) data for 2016 also indicated that the country was the most popular amongst Malaysian travellers, and this love affair is not going to end anytime soon.

Singapore is experiencing the highest surge in traveller’s interest for this year’s Hari Raya season, with a one-fold increase in the search volume, followed by Hat Yai and Phuket. Singapore is a popular destination for family vacations, with its top-notch museums, Universal Studios theme park and excellent shopping and dining options.

Out of the top 10 destinations, only London is experiencing a decline in search interest this year – with Malaysian travellers focusing more on regional destinations instead of destinations in Europe and North America.


*The search volume data is based on the search period of:

1 Jan – 30 May 2016 (2016 data)

1 Jan – 30 May 2017 (2017 data)


The Hari Raya periods for 2016 and 2017 are:

5 – 10 July 2016


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