Tourism Malaysia has launched the Malaysia Smart Tourism 4.0 initiative in collaboration with the 4th most valuable Internet company in the world, Tencent Holdings, to create digital tourism ecosystems in Malaysia while drawing more Chinese tourists in the country.
YB Dato’ Seri Mohamed Nazri Abdul Aziz, Minister of Tourism and Culture officiated the Malaysia Smart Tourism 4.0 initiative at Hotel Istana Kuala Lumpur recently, which was witnessed by hundreds of tourism industry players.
He said, “This initiative is a key development and game-changer that will transform our tourism industry and take us to the next level.”
YB Dato’ Seri Nazri also added that it was a timely initiative since there is an anticipated 1.8 billion people travelling the world by the year 2030, a huge portion of which are the Chinese tourists.
The Malaysian Smart Tourism 4.0 aims to reach out to the 1.4 billion Chinese population utilizing precision marketing methods such as market segmentation and targeted advertising, with initial phase of the initiative would include the production of 40 five-minute videos on Malaysian tourism products that will then be distributed on all Tencent platforms. These videos are targeted to be released in July 2018.
The Minister, moreover, encourages full participation from the private sector in the effort to create overall economic development via more job opportunities, new businesses, improved infrastructure and tourism services development.
The initiative is expected to increase the country’s tourism revenue from RM96.60 billion to RM425.04 billion by 2030, a four-fold increase.