By Hotels.Com on March 14, 2017

  • Thailand was the favorite overseas destination country for Malaysian travelers
  • Bangkok, Singapore and Hong Kong were the three most popular cities
  • Kuala Lumpur hotels offered lower rates than other Southeast Asian capital cities

KUALA LUMPUR, 9 MARCH 2017 – Southeast Asian destinations have become increasingly popular among Malaysian travelers, with seven out of the top 10 destinations located within the region, according to the latest Hotel Price Index™ (HPI) data for 2016.


The Kingdom of Thailand, home to Bangkok’s legendary street food and the sandy beaches of Phuket, maintained its position as the number one destination country.


City getaways are popular among Malaysian travelers, with Bangkok, Singapore and Hong Kong ranked in the top three destinations.

The index also revealed that some destinations are proving to be less or increasingly popular among Malaysians.

Bali, an extremely popular destination in the past, recorded a 10% increase in room prices last year when compared to 2015, fell four positions to number eight in the list. On the other hand, Sapporo, with its world-famous ice sculpture festivals, jumped 10 positions to number 18 on the list.


Top 10 most popular international destinations for Malaysians in 2016:


2015 Rank 2016 Rank Destination Country
1 1 Bangkok Thailand
2 2 Singapore Singapore
3 3 Hong Kong Hong Kong
5 4 Seoul South Korea
6 5 Phuket Thailand
8 6 Taipei Taiwan
7 7 Jakarta Indonesia
4 8 Bali Indonesia
12 9 Hat Yai Thailand
13 10 Ho Chi Minh City Vietnam


The Malaysian Ringgit’s depreciation of four percent last year made travel to North America and Europe more costly, with Italy and France falling out of the top 15 destination countries altogether.

Jessica Chuang, Regional Director for Greater China, Southeast Asia & India at brand, said “The latest Hotel Price Index™ (HPI) data shows that, likely with the depreciation of Malaysian Ringgit, Southeast Asian destinations are becoming increasingly popular over traditional favorites in Europe and North America among Malaysian travelers due to their stronger value propositions. The HPI index also reveals that Malaysian hotels continue to offer some of the better value in the region, with rates in Kuala Lumpur still ranked among the most attractive, compared to other major Southeast Asian cities”


Malaysian spending around the world

On average, Malaysians spent of MYR633 per night in Osaka and MYR323 in Phuket – representing a 44% and 28% annual increase in 2016 when compared to 2015 respectively. However, Malaysian travelers paid less for hotels in London last year – the year of Brexit. The average HPI night rate of RM750 represents a 7% decrease from the previous year.


Three top destinations where outbound Malaysians paid the most in 2016

Destination Country Average hotel price (MYR) Percentage change from 2015
London United Kingdom 750 -7%
Osaka Japan 633 44%
Sydney Australia 617 9%


The change of average hotel prices per room per night paid the most by outbound Malaysian travelers, in 2016 for top 3 cities

Destination Country Average hotel price


Percentage change from 2015
Osaka Japan 633 44%
Phuket Thailand 323 28%
Hanoi Vietnam 259 24%


The change of average hotel prices per room per night paid the least by outbound Malaysian travelers, in 2016 for top 3 cities

Destination Country Average hotel price (MYR) Percentage change from 2015
Siem Reap Cambodia 188 -14%
London United Kingdom 750 -7%
Perth Australia 484 -5%


Kuala Lumpur maintains its strong value proposition among travelers. Malaysian travelers paid lower nightly rates in the capital (RM206) compared to other Southeast Asian cities including Bangkok (RM264), Manila (RM272), Jakarta (RM289) and Singapore (RM533).


What the Malaysian travelers paid in Southeast Asian Capitals, ranked by HPI’s average nightly rate in 2016

Destination Country Average hotel price (MYR)**, 2016 Percentage change from 2015
Singapore Singapore 533 1%
Yangon Myanmar 371 -4%
Bandar Seri Begawan Brunei 330 1%
Jakarta Indonesia 289 3%
Manila Philippines 272 20%
Bangkok Thailand 264 5%
Hanoi Vietnam 259 24%
Vientiane Laos 243 9%
Phnom Penh Cambodia 223 5%
Kuala Lumpur Malaysia 206 3%

**Indicates price paid by Malaysian travelers only


It’s time to Cuti-Cuti Malaysia

Travelers enjoyed even better values in Sarawak and Sabah. The latter made its entry into the top five most popular domestic destinations last year. The average 2016 nightly HPI rate in Sarawak and Sabah decreased 4% and 3% to RM176 and RM183 when compared to 2015, respectively. Meanwhile, Kuala Lumpur which is popular for its shopping and dining options, and Penang, known for its vibrant dining scene, beaches and cultural heritage attractions, remained as the two most popular destinations for domestic travelers.


The top five most popular destinations for domestic Malaysian travelers according to the HPI

Destination Average hotel price (MYR), 2016^ Change over 2015
Kuala Lumpur 206 3%
Penang 237 5%
Langkawi 246 5%
Malacca 194 5%
Sabah 183 -3%

^indicates price paid by domestic travelers only


The HPI is an annual report on hotel prices in major destinations across the world, tracking the movement in prices that people actually paid# for their accommodation and providing valuable insight into the reasons behind these changes. The data is from bookings made on the hundreds of thousands of hotels on the websites worldwide.


#Average prices paid per night inclusive of taxes and fees.


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