By Reef Check Malaysia on September 4, 2019


Reef Check Malaysia (RCM) and Trash Hero Malaysia (TH) will be joining forces to conduct a nationwide clean-up effort in Malaysia on Saturday, 21st of September 2019. This effort is in conjunction with the International Coastal Clean-up Day (ICC) as well as the World Clean-up Day (WCUD), which fall on the same day this year.

The International Coastal Clean-up (ICC) is the world’s biggest volunteer effort to protect the oceans. An established annual event for over 30 years, every year, millions of people around the world gather to collect trash along beaches and record information on types of trash, which gives insights into ways to tackle the ever growing problem of marine debris. Data collected by volunteers is recorded on the ‘Clean Swell’ app and sent for analysis and compilation by Ocean Conservancy, the organisation behind ICC. RCM is a coordinator for ICC in Malaysia, and is supported by funding from Yinson Holdings Bhd. Coca-Cola is raising awareness of the event
through a social media campaign.

The World Clean-up Day (WCUD) began in 2008 in Estonia on a smaller scale, and has grown today to be one of the biggest civic movements of our time, uniting 157 countries across the world for a cleaner planet. This effort is an initiative by Let’s Do It World (LDIW), a global organization that unites the countries involved. The vision of this organization is a clean and healthy waste free planet, through better resource management, global awareness and implementation of smarter, lasting changes.


RCM has been conducting annual beach clean-ups in conjunction with the ICC for several years, and this year will be working with Trash Hero to coordinate clean-up efforts in both coastal and urban areas. Julian Hyde of RCM says, “Beach clean-ups are a tool to raise awareness on marine debris. The long-term goal is to prevent trash from escaping into the environment in the first place, and it is everyone’s responsibility to practice better waste management and recycling habits.”

Trash Hero Malaysia (THM), led by Mohd Faisal Abdir Rani is looking forward for this collaboration of efforts for ICC and WCD. “In the effort for a cleaner Malaysia, THM hopes this event will inspire more Malaysians to be aware of littering and create a more mindful society about the waste issue surrounding us”. Trash Hero Malaysia is part of Trash Hero, a global volunteer movement under Trash Hero World, with a mission to bring communities together to clean and reduce waste. THM has participated in several clean-ups across Malaysia over the past few years, and this year they will be actively involved in the WCD, focusing on clean-ups in urban areas.

RCM and THM are currently recruiting partners and volunteers across the country, who would be interested to join in on 21st September 2019 (updated locations to be posted on Facebook). If you want to commit to organizing a team of volunteers (friends, family, colleagues) for a few hours on that day, please contact them (; @trashheromalaysia) so that they can send you more information on how to organize a beach clean-up and collect data which will help identify long-term solutions for trash-fee seas.


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