Selangor Records Excellent Performance for State Tourism Industry
SELANGOR, 1 December 2025 — As the Visit Selangor Year 2025 (VSY2025) campaign enters its final month, Selangor continues to show encouraging growth in its tourism sector. The state has recorded 6.3 million tourist arrivals as of Quarter 3, leaving just 1.7 million more tourists needed to achieve its target of 8 million by the end of the year.
Selangor’s strong performance was further reinforced with the Visit Selangor Year 2025 campaign, which recently won the Gold Award for Best Use of Content category at the Malaysia Public Relations Awards (MPRA). The winning entry surpassed submissions from Agro Bank and Columbia Asia Hospital Cheras.
The recognition was especially meaningful as the judging panel consisted of respected industry leaders such as Faidz Sanusi, Head of Corporate Communications at Prime Minister’s Department, Prof. Hj. Mohd Said Bani C.M. Din, President of Public Relations Communications Association Malaysia, Dato’ Seri Wan Suraya Wan Mohd Radzi, Auditor General of National Audit Department, Ashwad Ismail, Head and Editor-in-Chief of Astro AWANI, Shukreen Ma, General Manager for Corporate Communications Department at Malaysia Airports Holdings Berhad, and more.
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This achievement reflects the impact of the many initiatives and programmes carried out throughout the year. Selangor’s tourism calendar in 2025 featured a wide range of major events with 34 events managed by Tourism Selangor, including the Selangor Mega Food Festival, Selangor Travel Fair and Selangor Coffee Festival. The state also supported 39 organisations through the Visit Selangor Year 2025 grant to enhance local tourism events and programmes, as well as 12 international and 8 domestic sales missions to strengthen partnerships with travel agents and encourage the development of more tourism packages for Selangor.
Chua Yee Ling, Tourism Selangor’s Chief Executive Officer, said the agency has consistently rolled out campaigns and events to support the goals of Visit Selangor Year 2025. Among the most prominent initiatives were the Surprising Selangor and Selangor Kan Ada! campaigns, which were amplified through collaborations with personalities such as Aizat Amdan, Bunga Isme, Jasper Supayah, Tony Eusoff, Nazrief Nazri, Ghaz Abu Bakar and others.
She added that the success of the campaign would not have been possible without the media’s strong support. Outlets such as Media Selangor, BERNAMA, RTM, Media Mulia, Media Prima, The Star, The Sun, China Press, Sin Chew Daily, Oriental Daily, Gaya Travel, F8Buzz and various platforms consistently highlighted Selangor’s events, attractions and tourism programmes, greatly helping to drive public awareness and visitor interest throughout the year.
Tourism Selangor’s digital performance also saw significant growth. Across platforms including TikTok, Instagram, Facebook, Xiaohongshu and YouTube, the agency recorded more than 800,000 followers and 20 million engagements, demonstrating strong public interest in Selangor’s tourism initiatives.
With continuous momentum and solid promotional efforts across mainstream and digital channels, Selangor remains one of Malaysia’s most active tourism destinations. The state is now preparing to carry this success into Visit Malaysia Year 2026, where Selangor is expected to take a leading role, especially with the upcoming SUKMA 2026, which will highlight the potential of sports tourism in Selangor.
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