Hotels & Resorts

STEG Kuala Lumpur: Catalysing Urban Renewal

A new boutique hotel brand in Malaysia, STEG, is ready to help revitalise a Kuala Lumpur neighbourhood and put it on the map.

STEG Kuala Lumpur is arguably the most stylish hotel in the area since it is replete with artistic expressions. Photo by Ed Junaidi/Gaya Travel Magazine

A new boutique hotel brand in Malaysia, STEG, is ready to help revitalise a Kuala Lumpur neighbourhood and put it on the map.

Located several minutes away from Bukit Bintang, Kuala Lumpur City Centre (KLCC), and World Trade Centre (WTC), STEG Kuala Lumpur is strategically adjacent to the busy Jalan Raja Laut. Shopping malls like Sunway Putra, Maju Junction, and Sogo are easily accessible, hence shopaholics are always spoilt for choice. Modes of public transport like the bus, light rapid transit (LRT) system, and the monorail are a few steps away.

As an instigator of urban regeneration, STEG Kuala Lumpur helps to refresh the neighbourhood founded in the 1930s called Jalan Tiong Nam by injecting new life and enhancing liveability in this part of town. When staying at the hotel, guests are involved in boosting the local economy, especially when they patronise the surrounding businesses as well, proving that tourism brings positive impacts to the host community. Additionally, Jalan Tiong Nam area is one of the popular filming locations in Kuala Lumpur since it aptly captures the city’s identity. Guests might even bump into local artists and production crew doing filming if they were lucky.      

Though Jalan Tiong Nam is relatively quiet, it is close to the bustling Chow Kit, one of Kuala Lumpur’s real and unsanitised underbellies. Chances are, during exploration, travellers would be exposed to the city’s charms alongside its less appealing attributes like poverty, homelessness, petty crimes, and substance abuse, not unlike the problems faced by other growing urban centres around the world. Guests are recommended to use large doses of common sense and be vigilant when exploring Chow Kit, plus avoid certain lanes and alleyways around Jalan Tiong Nam after 9:00 p.m. Be sure to ask the hotel reception if guests were unsure or faced concerns.

Having that said, NEVER let the above point deter you from staying at STEG Kuala Lumpur. On the contrary, guests should know that the actual residents of Jalan Tiong Nam know each other well and are protective of the neighbourhood; the perpetrators and assailants are generally those who are not from the area. You are bound to be smitten by the neighbourhood and the hotel as you know them better.


Take a walk around the Jalan Tiong Nam neighbourhood to witness the thriving eateries, laundromat, money changer, Chinese temple with funeral services, nursing home, charity clinic, and riverside walkway, besides the delightful terraced houses. Always be mindful of incoming traffic.

Guests should try out the local fare around Jalan Tiong Nam like the halal Betty Tapak Lapan (opens daily from 7:00 a.m. until 12:00 p.m. except for Saturday and Sunday) for its delicious spicy chicken dish, and authentic Chinese non-halal fish head noodle Tiong Nam and bak kut teh (pork rib dish cooked in broth). At one end of Jalan Tiong Nam, a daily morning market opens from 6:00 a.m. to 10:00 a.m. (except Monday), peddling local fresh produce and delicacies, including vegetarian options.


STEG Kuala Lumpur is arguably the most stylish hotel in the area since it is replete with artistic expressions. Housed within a revitalised 12-storey building and towering over the nearby residential and office buildings, the hotel stands out with its windows façade of graphite-painted walls and newly added vertical strips lining the lower floors.

“’STEG’ is an adaptation of the Swedish word ‘step’. As the word implies, it signifies the hotel’s mission to provide a refined hospitality experience in every corner of the hotel, at every step that our visitors make,” explains STEG Kuala Lumpur General Manager Mr. Anthony Wee. The hotel takes inspiration from the Swedish design concept, emphasising simplicity, minimalism, and functionality.

A steel canopy with Edison-styled light bulbs hangs over the porte cochere. As you enter the ground floor lobby, you are greeted by a mid-century modern minimalist vibe in the form of low-slung seating furniture and bursts of creativity in the form of customised “OH! Clouds” installation bearing the hotel name floating in the background, including blush pink reception counter that is set against bold black concrete and contrasting pastel-coloured walls.

Opposite the reception is Tuscany Steps, a staircase snaking seamlessly between the garden’s landscape of hidden benches designed as an invitation to stroll from the ground floor up to the Lounge area on the mezzanine floor. It is a pleasant space for guests to socialise or work. Glass windows along the Lounge allow a greater amount of natural light to filter and pass through the floor. Without a doubt, the hotel’s interiors are intentionally Instagram-worthy. STEG Kuala Lumpur also displays commissioned artworks by Malaysian artists in the hallway near the function rooms to stimulate guests’ intellect. 


STEG Kuala Lumpur features 171 cosy rooms and suites, spread over 11 floors and divided into four categories, from the basic Swanky and the mid-tier Groovy and Ritzy, to the exclusively designed Suites: the Sakura, Love Nest and STEG.

Between 17 and 30 metres squared, every room at STEG Kuala Lumpur are designed in soft palettes with an aerial map of Kuala Lumpur painted on the wall above the bed. Each room has windows and standard in-room amenities and conveniences. 

Spanning between 42 and 60 metres squared, each of the Suites comes in a different theme, furniture fitting and luxurious bathtub. For example, the Sakura Suite is graced with a red antique Chinese cabinet in a modern Japanese-styled bedroom decorated in cream, beige, and light wood tones to exude tranquillity. 

STEG Kuala Lumpur adopts an eco-conscious lifestyle by replacing plastic drink bottles in every room with reusable glass bottles. Guests can collect drinking water from the water dispensers located at the hallway on each floor. 


Based on the facilities that guests can find on level 2, STEG Kuala Lumpur is determined to grow into a destination not just for art and design but also productivity, health, and wellbeing.

Dipping into STEG Kuala Lumpur’s iconic Red Pool is almost surreal because the area radiates passionate red from the colour of the pool’s mosaic tiles, further amplified by sun loungers, umbrellas, and towels of the same hue, turning it into a stunning spectacle. 

Next to the pool is the gymnasium called Sweat @two equipped with high-quality cardiovascular and strength-training equipment, as well as B.est mind & body, a transformational mind-body therapy centre providing a wide range of paid facilitated sessions like Yoga, Pilates, Zumba, and High-Intensity Interval Training (HIIT).

Once guests are done with their fitness regime, they can refuel by heading down to the all-day dining outlet Transit, currently supported by the award-winning JWC Roastery serving freshly baked pastries and sandwiches, handmade sourdoughs, Japanese curry rice, energy juices, and coffee-based beverages. 

Espousing green living and sustainability, STEG Kuala Lumpur collaborates with the operator of vertical indoor technology farm Vegetory via a do-it-yourself (DIY) salad bar within Transit to educate guests about the latest farming approach. All in-house guests are encouraged to try their hand at urban agriculture by harvesting nutritious leafy greens like lettuce, kale, and rocket, then eating them fresh, literally farm-to-table. The activity is free of charge for in-house guests and dine-in customers. 


STEG Kuala Lumpur’s event and function facilities are located on the mezzanine floor, first floor and rooftop. 

The mezzanine floor contains 240 metres squared of meeting space for up to 200 participants in theatre seating format, which can then be converted into three smaller function rooms that each seat up to 80 people theatre-style. Alternatively, business executives can opt for the Forum, a swanky boardroom for private meetings of up to 20 participants; or @ten, an executive lounge that oversees the breathtaking views of the Kuala Lumpur city skyline.

Bankett on the first floor is a chic 1,072-metre squared grand ballroom, set against a grey concrete wall with metallic decoration, illuminated by avant-garde chandeliers and designer lights. The ballroom is fitted with state-of-the-art facilities featuring audio-visual systems, acoustic sound panels and Wi-Fi connection. It can accommodate up to 360 guests in a banquet seating configuration. 

Rooftop is an open-air function space that reveals a 180-degree view of Kuala Lumpur. This 105 metres squared event space can host up to 80 guests in a cocktail setting, perfect for social and business events like launches, cocktail events, art exhibitions and private parties. 

When holding events at STEG Kuala Lumpur, besides the limited VIP and valet parking in front of the hotel, guests can park at a secured spot next to the AlamFlora-managed recycling centre not too far from the hotel at the price of MYR3 per entry.  


STEG Kuala Lumpur is fast making its mark because not only it upholds tasteful design, salubrious comfort, wellness, and sustainability, it even aspires to enrich the conditions of its surroundings and elevate people’s quality of life, advertently becomes the catalyst for renewal that many urban communities desire. 

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