From 10 until 13 August 2018, The Taiwan Culinary Exhibition 2018 was held at Taipei World Trade Centre Exhibition Hall 1, attracting around 200,000 local and foreign visitors over the three-day period.
The event successfully marketed and promoted Taiwan’s catering and culinary industry, including quality food produce, besides serving as a platform to establish culinary exchanges and increase the value of Taiwanese culinary arts through awareness and education.
Already in its 27th year, this year’s exhibition was themed “The Age of Beauty and Goodness”, encompassing five major components: “Good-eating Taiwan,” “Discovery Kitchen,” “Old-time Taiwan,” “Soil of Taiwan,” and “Exotic Cuisines.”
The Council of Agriculture, Hakka Affairs Council, Council of Indigenous Peoples, Ministry of Economic Affairs, Ministry of Culture, Taiwan Railways Administration, Taiwan Tourism Bureau, county and city governments, including individual hotels and restaurants participated in the exhibition. There was also a Taiwan Halal Cuisine pavilion that featured tasty halal dishes and beverages served by selected Taiwan-based halal-certified eateries that not only benefit Muslims, but also non-Muslims who seek different dining pleasures.
To accompany the exhibition, a series of Taiwan Culinary Month activities was held throughout August 2018, with participating hotels and restaurants offering fine-dining set meals. The Taiwan Visitors Association (TVA) also collaborated with international marketing and Taiwan inbound travel operators to lure more international travellers to experience Taiwanese delicacies and promote their experience through word-of-mouth.
The usual Masters’ Lectures, Culinary Classroom, and Cooking Contests were also held, bringing life to the catering sector and giving the public more access to Taiwanese fine cuisine. In addition, local organisations from China, Vietnam, and Japan were invited to participate in the exhibition to solidify Taiwan’s position as a significant international culinary destination.