A total of 25 social media influencers and key opinion leaders from nine ASEAN countries are taking part in the Malaysia-ASEAN Tourism Influencers Key Opinion Leaders Programme (MAIKOL) from 26 August until 1 September 2019. The initiative is an effort to leverage on regional social media influencers and their fan-base to promote tourist destinations in Malaysia, especially as a build-up to the Visit Malaysia 2020 promotion campaign.
Organised for the first time, the programme is a mix of sightseeing, hands-on activities and self-exploration by the influencers to provide a well-rounded experience of Malaysia and showcase some of the destination’s hidden touristic gems. In line with the theme of this event, “Unforgettable Experience in Malaysia,” Malaysia’s unique experiences, high quality and value-for-money products and services will be highlighted to showcase the many possible holiday ideas and activities in Malaysia.
Ybrs. Encik Zulkifly Md Said, Deputy Director General (Planning) Tourism Malaysia says, “We are excited to follow the participants’ adventures and experiences throughout the programme on their social media platforms. From the sharing and re-posting of their entries, we anticipate to gain between 2 million and 4 million audience reach as the outcome of MAIKOL.”
Participants will travel in separate groups to explore all 13 states in Malaysia. The group will also witness Malaysia’s Independence Day celebration in Putrajaya on 31 August.
It is anticipated that 30 to 40 stories will be generated by the participants, consisting of feature articles, postings, live feeds and stories on Facebook, Instagram, YouTube, Twitter and blogs.
Fully utilising the power of social media, hashtags such as #MalaysiaTrulyAsia, #VM2020 and #MAIKOL2019 will be used throughout the programme to gain more traction for the publicity.
Key to the success of this programme is the partnerships between Tourism Malaysia and the private sectors. AirAsia and Sunway Group, as principal airline and venue sponsors of the programme respectively, have come together to provide strong support.
AirAsia Regional Commercial Head Amanda Woo says, “AirAsia as a truly Asean airline is excited to be onboard for this programme. With our network across 10 Asean countries and beyond, now everyone can visit Malaysia. Our strong domestic network also allow visitors to travel interstate conveniently. As we approach Visit Malaysia 2020, we hope to continue working closely with Tourism Malaysia and other stakeholders to drive Malaysia’s tourism growth and to connect Malaysia with the world.”
Chief Executive Officer of Sunway Malls and Theme Parks, H.C. Chan says, “We are delighted to support Tourism Malaysia’s effort in promoting Malaysia in conjunction with Visit Malaysia 2020. We hope this campaign will further drive tourist arrivals into Malaysia, boosting the tourism industry of our nation. Ultim
ately, this will also benefit the many attractions in Malaysia such as our vibrant Sunway City Kuala Lumpur, which houses the nation’s first theme park Sunway Lagoon, one of the largest shopping malls in Malaysia, Sunway Pyramid, 5-star Sunway Resort Hotel & Spa and more.”
Meanwhile, state tourism stakeholders, hoteliers and tourism product owners have also stepped forward to collaborate on this programme and ensure its success. (Kindly see attachment for full list of sponsors).