YOO Hotels & Resorts unveils plans for expansion of its original lifestyle brand with 20 signed projects targeted by 2024 across the region
YOO Hotels & Resorts, which is inspired by YOO Worldwide’s vision of enriching lives with extraordinary spaces, has revealed plans to roll out its lifestyle brand, Yoo2, across Southeast Asia, with the launch of striking and stylish hotels in many exciting emerging destinations.
The antithesis of a hotel chain, Yoo2 aims to redefine the way guests stay and interact with their community. Infused with the spirit of YOO’s founders, John Hitchcox and Philippe Starck, each hotel is truly individual, combining innovative interiors with the spirit and soul of its neighbourhood. Smart, social and tech-savvy, Yoo2 hotels are head turners and conversation starters.
Following the recent launch of YOO’s first Southeast Asian office in Bangkok, the company will now start to expand this cutting-edge concept across the region. Yoo2 has identified a series of attractive urban and resort locations in Thailand, Malaysia, Indonesia, Vietnam, Cambodia and the Philippines, with the overall target of signing 20 unique, design-led and locally-inspired hotels by 2022.
Each Yoo2 hotel will combine contemporary living spaces with intuitive amenities, smart technology and local influences. Hotel lobbies will become lively, communal spaces where guests can meet, eat, drink, work, play and think. YOO Worldwide partners with ONYX Hospitality Group in Southeast Asia, so owners and developers will be offered a convenient turnkey solution for their hotels.
“Southeast Asia is one of the world’s most desirable regions. With its combination of vibrant cities, spectacular scenery, idyllic islands and blissful beaches, it is no surprise that visitor arrivals to the ASEAN region continue to rise sharply, now exceeding 125 million per year¹. Many visitors, especially from well-established source markets, are seeking more than just a place to stay; they want a genuine connection with their destination. Yoo2 will allow guests to experience Southeast Asia like never before,” said Rich Millar, YOO Worldwide’s Vice President of Business Development – Asia Pacific.
Yoo2 is currently welcoming guests in Brazil at Yoo2 Rio de Janeiro, and will soon make its debut in Canada with Yoo2 Vancouver. YOO Worldwide intends to use this as a springboard for its widespread expansion across Southeast Asia.
YOO Worldwide is a global leader in hotel and residential design, branding and marketing, with 20 years of experience and over 81 projects in 36 countries. Yoo2 is one of two pioneering hotel brands from YOO Hotels & Resorts.
For more information about YOO Hotels & Resorts, please visit yoohotels.com.