AirAsia Says G’day to new ways of exploring Australia

AirAsia X CEO, Benyamin Ismail with Malaysian content creators and media at the AirAsia Says G’day launch event, followed by a light-hearted workshop session on latte art, oyster shucking and charcuterie board assembling. The event was also graced by Regional Head of Tourism Australia, Jennifer Doig.

February 22, 2025

AirAsia Says G’day to new ways of exploring Australia

KUALA LUMPUR, 22 Feb 2025 – AirAsia X (AAX) has launched its latest campaign, AirAsia Says G’day!, inviting travellers to explore Australia in their way with the focus on making Australia an exciting, affordable, and personal adventure.

The campaign highlights three vibrant Australian cities—Perth, Sydney, and Melbourne—through interactive storytelling, allowing travellers to curate their own unique experiences. With nearly 30 collaborators onboard, including content creators and travel enthusiasts acting as ‘travel ambassadors’ for the airline, audiences will get a first-hand look at diverse itineraries tailored to different travel styles.

AirAsia X Australia Event — Guests enjoying the charcuterie board workshop at the event.

Each city offers something distinct: Perth blends deep Aboriginal heritage with incredible landscapes, craft breweries and immersive cultural experiences. Melbourne and Sydney, two dynamic coastal cities, boast everything from hot springs and sprawling parks to towering skyscrapers and amazing water fronts with the city skyline —ensuring an unforgettable adventure for every kind of traveller.