redBus Launches an Interactive Culinary Map to Celebrate the Nation’s Food Heritage
If there’s one thing Malaysians can all agree on, it’s that food is not merely sustenance; it’s a national obsession. From bustling night markets to sleepy towns serving legendary laksa, Malaysia is a wonderland for food lovers. And now, redBus, one of the world’s leading online bus booking platforms, is making it even easier to explore the nation’s rich culinary landscapes with the launch of the redBus Malaysia Food Map.
Designed for both local explorers and international foodies, the map features over 40 iconic Malaysian dishes, thoughtfully matched with over 160 eateries across the country. From famed street food stalls in Penang to lesser-known gems tucked away in sleepy towns, this interactive platform promises to make every trip a mouth-watering adventure.
What makes this tool especially exciting is its crowd-sourced nature. Travellers can suggest their own favourite food spots through, and each contribution will be recognised by name on the platform, allowing passionate foodies to leave their mark on Malaysia’s evolving food scene.
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Key Features of the redBus Food Map:
- Extensive Food Listings – A curated selection of popular Malaysian dishes and restaurants, hawker stalls and cafés they can be experienced at.
- Crowd Sourcing Information: Users can give suggestions and recommendations, bringing hidden gems into the spotlight for everyone to explore.
- Real-Time Mapping: Dynamic maps that evolve to highlight new trending spots with directions to reach these places.
- Exclusive redBus Discounts – Special discounts on bus tickets, to encourage Malaysians to visit the featured food destinations.
In the spirit of community, redBus will also run a series of social media activations, encouraging users to submit hidden gems and local favourites. Each month, four cities will be spotlighted as food destinations, accompanied by exclusive travel discounts to encourage culinary adventures on wheels.
The redBus Malaysia Food Map is available both on the redBus app and via a dedicated microsite (www.redbus.my/foodmap). The platform is currently available in English, with a Bahasa Malaysia version launching soon.
Prakash Sangam, CEO, redBus said “With the launch of the Malaysia Food Map, redBus is elevating experiences for its customers from practical offerings to playing a deeper and more meaningful role in their travel discovery and planning. Food is a reflection of a people’s culture and the launch of the redBus Malaysia Food Map is our tribute to the rich history of the country, and the passion which Malaysians bring to discovering and exploring food trends. Our goal has always been to simplify and enhance travel experiences. We’re excited to connect people with the incredible flavours Malaysia has to offer, in a fun and accessible way.”
Alongside the launch of the Food Map, redBus is continuing to enhance the user experience with after-sale services. Travellers can now enjoy a “Refund Guarantee” feature, which offers a 90% refund if the ticket is cancelled at least two hours before departure.
To further streamline the journey, redBus has enhanced its app with a digital boarding pass system. No more printing or queuing at counters—just book, board, and go. And should you encounter any hiccups, redBus’ 24/7 local customer support is always on hand to help.
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The launch of the Food Map comes at a time when food tourism is booming. In 2024 alone, traveller spending in Malaysia jumped by 43% compared to the previous year, with food and beverage consumption seeing a 52% rise. By tapping into this growing appetite, redBus is stepping beyond its core offering as a bus ticketing service to become a cultural connector, linking people not only to places, but to authentic experiences that tell the story of Malaysia in every bite.
It’s a timely move too, aligning with the upcoming Visit Malaysia 2026 campaign and bolstering redBus’s role in supporting domestic tourism. As more travellers look for immersive, taste-led experiences, the Food Map offers an inviting new lens through which to explore the country.
So, what are you waiting for? Whether you’re a roti canai devotee or in search of the best asam pedas in the land, the redBus Malaysia Food Map invites you to hit the road and follow your tastebuds.
Download the redBus app or visit www.redbus.my/foodmap to start your flavour-filled journey today.
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