“Selangor Kan Ada!” Campaign Gains Momentum with Media and Influencer Support
Ampang, 17 July 2025 — Selangor’s tourism ambitions took a vibrant turn today with an elegant afternoon gathering hosted by Tourism Selangor at Tamarind Springs, Ampang. The “Media & Influencers Hi-Tea” brought together more than 100 media practitioners and social media personalities, in a show of appreciation for their pivotal role in shaping the state’s tourism narrative.
Graced by YB Dato’ Ng Suee Lim, Selangor State Executive Councillor for Local Government and Tourism, alongside Tourism Selangor’s Chief Executive Officer Ms. Chua Yee Ling, the event also welcomed a range of strategic tourism partners and government agencies. Among them were Tourism Malaysia, Perbadanan Adat Melayu dan Warisan Selangor, Majlis Bandaraya Ipoh (MBI), AVIS, Farm Fresh, and Selangor Fruit Valley, all united in championing Selangor as Malaysia’s leading domestic travel destination.
During his address, YB Dato’ Ng shared encouraging figures from the Department of Statistics Malaysia (DOSM), reaffirming Selangor’s top position in the domestic tourism landscape. “In 2024, the state recorded 34.5 million local visitors. Much of this success is thanks to our close collaboration with the media and digital content creators, whose storytelling brings Selangor’s rich tourism offerings to the front,” he said.
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“As of March 2025, Selangor also has recorded 1.77 million tourist arrivals, 22% of its annual target of which 72% are domestic travellers and 28% international, mainly from China (19%), Singapore (12%), Indonesia (6%), Japan (5%), and India (5%). The state targets 8 million tourist arrivals in 2025 with an expected tourism receipt of RM11.2 billion”, he added.
A key highlight of the afternoon was the announcement of the Selangor Travel Fair 2025, set to take place at Central Market Kuala Lumpur on 26 and 27 July. Positioned as the centrepiece of the Visit Selangor Year 2025 campaign, the fair is expected to draw over 30,000 visitors across two days.
“The Selangor Travel Fair will feature over 30 tourism exhibitors, cultural showcases, interactive workshops, crafts and SMEs, a live podcast by Media Selangor, and a spectacular ‘Surprising Selangor’ concert featuring Aizat Amdan, Lah Ahmad, and PADAT,” shared Ms. Chua Yee Ling.
The fair will also witness the official launch of the campaign’s video and theme song under the tagline “Selangor Kan Ada!”, a call to rediscover the charm of Selangor’s nine diverse districts. The campaign seeks to shine a light on hidden gems, from tranquil nature escapes to rich cultural experiences, positioning the state as a must-visit destination in the lead-up to Visit Malaysia Year 2026.
Tourism Selangor also took the opportunity to update guests on the Visit Selangor Year Tourism Grant (Phase 2). Open for applications from 1 July to 31 October 2025, the grant carries a total allocation of RM300,000 to support initiatives that promote the state’s tourism potential.
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Beyond the announcements, the afternoon was peppered with delightful moments of connection and creativity. Guests were treated to exquisite Thai cuisine courtesy of Tamarind Springs, while engaging in activities such as batik canting, flower tag DIY and succulent planting. The setting provided the perfect atmosphere for networking among key players in tourism and content creation.
As the Visit Selangor Year 2025 campaign reaches its halfway mark, Tourism Selangor’s commitment to fostering strong relationships with media and influencers remains steadfast. Their voices, stories, and lenses continue to inspire thousands to explore the wonders that the state has to offer, from the well-known to the wonderfully unexpected.
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