New Italian Café Experience with Indocafe Caffe Latte
Visitors at the road show enjoying a cup of Indocafe Caffe Latte at the road show at AEON BIG, Mid-Valley Shopping Centre.
Kuala Lumpur, 2 October 2013 – Indocafe’s newest product, Caffe Latte can satisfy caffeine cravings for caffe latte many coffee drinkers sometimes have when it is not convenient to go to the café to get a cuppa.
Manufactured by PT Sari Incofood in Indonesia and distributed regionally by Regal Marketing and Trading Sdn Bhd (RMT), Indocafe Caffe Latte offers a brand new Italian café experience to coffee drinkers.
The gourmet coffee beans used in Caffe Latte is harvested from the mountain regions of Mandheling in Sumatra and undergoes a special freeze-dried process to ensure it retains the freshness and aromatic flavour similar to roasted ground coffee. Indocafe Caffe Latte also has low acid content so it is easy on the stomach and leaves no sour after-taste.
According to Escay Chong, RMT’s Senior Manager of Marketing and Business Development, “Indocafe Caffe Latte is designed especially for coffee drinkers who lead a busy lifestyle. Caffe Latte comes in convenient sachets and is easy to prepare so they can make their own latte anytime they want, at home or at work.”
He added that due to the lifestyle changes of people in the urban areas and with the growing popularity of international coffeehouse and cafe chains in the cities, more coffee drinkers are shifting their preferences to roasted ground coffee and to coffee with a stronger taste.
“However, time may be a major constraint for them to go all the way to the cafes and queue up just to buy a cup of brewed coffee. With Indocafe Caffe Latte, all they need to do is just add hot water, stir a little and they can enjoy a good cup of caffe latte wherever they are”.
Many people have the perception that instant coffee products lack the aroma and the taste of brewed coffee. But unlike other instant coffee products, Indocafe coffee are roasted, processed and packaged all in the same place to ensure its freshness. So that it tastes just like freshly brewed coffee!
Indocafe Caffe Latte is now available for sale in most of Malaysia’s hypermarkets and supermarkets in packs of 18s x 20g. A promotional road-show to introduce the new Indocafe Caffe Latte was held recently at AEON BIG, Mid-Valley Shopping Centre. Another road-show is scheduled in Kota Kinabalu in November 2013. For more details, please visit: https://www.facebook.com/indocafemy
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