Sarawak Debuts at Travel Malaysia Fair 2025, Strengthens Market Presence in Singapore
Kuching, 14 May 2025 – Marking its debut at the Travel Malaysia Fair (TMF) 2025, held from 2–4 May at Singapore EXPO Halls 4 & 5, the event spotlighted Sarawak’s growing appeal as a sustainable, culturally rich, and easily accessible destination—targeting Singaporeans and the expatriate community with curated travel packages and authentic experiences.
With Singapore ranking among Sarawak’s top five international markets in 2024 and direct flight connections to Kuching, Miri, and Sibu, Sarawak Tourism Board (STB) leveraged the platform to further boost arrivals from the city-state.
The Sarawak Pavilion featured five dedicated sellers, including established travel agencies Meidi Travel Solutions, Singatour, and EU Holidays, offering specially curated packages highlighting Sarawak’s eco-tourism, culture, and adventure offerings. It also served as a dynamic space for networking sessions with Singaporean travel agents to strengthen future collaborations and product development.
ADVERTISEMENTS
“Singapore has always been a vital market for us,” said Sharzede Datu Haji Salleh Askor, CEO of Sarawak Tourism Board. “Our presence and participation reaffirm our commitment to deepen engagement with Singapore’s travel community and reconnect with a mature market that values nature, heritage, and convenience. The significant turnout of Singaporean attendees at the Rainforest World Music Festival (RWMF) 2024, supported by convenient direct flights, reflects the strength of this connection and the potential to grow it even further.”
STB is confident that renewed marketing efforts, stronger partnerships, and enhanced air connectivity—including 14 weekly flights operated by Scoot—will continue to drive momentum.
The event builds on the success of previous collaborative campaigns, including the 2024 Tripartite Campaign Agreement between STB, Scoot, and Sarawak Trade and Tourism Office Singapore (STATOS), reinforcing Sarawak’s growing presence in Singapore as a bleisure (business + leisure) and eco-cultural destination.
As Sarawak continues to attract discerning travellers seeking immersive, responsible tourism experiences, events like TMF 2025 serve as a critical platform to maintain visibility, build partnerships, and position the Land of the Hornbills as Malaysia’s Gateway to Borneo.
ADVERTISEMENTS
About The Author
Leave a Reply