(From Left) Jeremiah Lim – COO of Sunway Travel, Jeremy Bull – outgoing Chairman of GlobalStar, Duncan Bureau – Senior Vice President Global and Sales Distribution of Malaysian Airlines, Steve Hartwell – President of GlobalStar and Matt Cumming – new Chairman of GlobalStar

Bandar Sunway, 11 March 2013 – Delegates from 75 countries gathered in Sunway Resort City for the 11th Annual GlobalStar Conference in Malaysia for the first time from 11th – 13th March 2013.

Sunway Travel Sdn Bhd, the host of Malaysia’s conference has been selected through a formal selection procedure by GlobalStar, a global travel management company.

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With the theme Transform – Inform – Perform, presenters and keynote speakers from around the world shared their various insights and experiences to grow and develop its current positioning and future strategy for the business travel industry.

Delegates identified how best to direct more than US $13.1 billion in annual sales across the constantly changing landscape of international business travel.

Delegates arrived a day before the conference to attend a welcome dinner before the three day conference. The grand opening ceremony was launched by Jeremy Bull, Chairman of GlobalStar Travel Management.

After the ceremony, guests and members of GlobalStar began their respective workshops, Optimising Global Sales, Global Hotel Programs, Maximising Client Partnerships, Partner Development Strategy and Delivering Client Data.

The workshop is part of the transformation strategy efforts in maintaining world class service benchmark and increase sales revenue in GlobalStar.

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Day two started with the Global Board Panel Discussion, Supplier Showcase & Product Demonstrations, Regional Sales Working Party Group and Global Sales Development.

Meetings between the region, Europe & Africa, Asia Pacific, Middle East and North America held on the final day. Partners and suppliers were allowed to make appointments outside the conference sessions for further discussions and inquiries.

(From Left) Steve Hartwell – President of GlobalStar, Jeremy Bull – outgoing Chairman of GlobalStar, Matt Cumming – new Chairman, Duncan Bureau – Senior Vice President Global and Sales Distribution of Malaysian Airlines, Jeremiah Lim – COO of Sunway Travel

The 11th GlobalStar Annual Conference welcomed new partner and suppliers who are attending the conference for the first time. Sunway Hotel Resort & Spa, the official hotel, housed 150 members of GlobalStar.

It’s not all work and no play during the three day conference. Members of GlobalStar enjoyed international and local cuisine sponsored by Sabre, CCRA, Etihad Airways and Travelport, Amadeus and Tourism Selangor. Team building and activities are organised during free time to entertain the GlobalStar members.

The GlobalStar Award Ceremony presenting the Supplier Showcase Prizes and Global Awards was also held the night before the conference ended at the gala dinner.

“I am excited about this conference because all of us have come together to share and experience different culture and insights which will help us grow in GlobalStar and ultimately increase our value in sales and in services.

We have delegates from over 75 countries here to help us enhance and expand our strategy in maintaining and delivering consistency to our clients locally and globally,” said Jeremiah Lim, COO of Sunway Travel Sdn Bhd.

“We are delighted to be in Kuala Lumpur for our 11th annual conference, we have been hugely impressed by the service of Sunway Travel and very proud of them for being part of the GlobalStar family. Our conference is the most important event of the year for us and our Partners.

Cultural dance performance during the launch of 11th Annual GlobalStar Conference

The Asia Pacific region is an extremely important region and having the right Partner to represent us in Malaysia is critical,” said Steve Hartwell, President of GlobalStar Travel Management.

GlobalStar Travel Management is a worldwide travel management company representing over US$13 billion in sales, combining their local expertise with over 85 market leading enterprises, to deliver cohesive, multinational solutions through an innovative technology platform for the business travel industry

Sunway Travel is an exclusive member of GlobalStar who has over the years built a strong and expansive network of industry partners around the world. With this strong business relationship within the travel and tourism industry, it enjoys many benefits such as preferred rates and privileged services, which it extends to its clients.