ITB Asia, ‘Asia’s Leading Travel Trade Show,’ successfully concluded today rounding off the first virtual event in its 13-year history. The highly-anticipated trade show was hosted virtually on the newly established online platform, ITB Community in Asia (ITB Community). Over three days, the virtual event welcomed over 35,000 travel professionals from around the world who participated in the show’s vibrant agenda of conference and networking sessions, supported by world leaders and leading destinations. With the virtual platform providing the perfect space for networking, attendees also took part in online business appointments, fuelling confidence in the industry’s future.
Messe Berlin’s travel trade show has already seen a 24.4% increase in exhibition demand from NTOs and Regional Tourism Organisations (RTOs) compared to 2018