Sabah Minister of Tourism, Culture and Environment Datuk Christina Liew officiated the event, flagging off 10 of 100 e-hailing cars highlighting the new brand.
Sabah Tourism Board (STB) is proud to announce its new branding: Enchanting Sabah which has been featured in promotional collateral since 1st January 2020.
The Borneo Eco Film Festival (BEFF) is an annual non-profit event celebrating Borneo’s biocultural diversity through showcasing environmental films, nurturing local community filmmaking and empowering youth towards sustainable action.
