Batik Air Engages United Arab Emirates Market Ahead of Visit Malaysia 2026
KUALA LUMPUR, 4 August 2025 – Batik Air is proud to announce a new strategic partnership with ESSAD, a UAE-based privilege programme, as part of its commitment to support Malaysia’s inbound tourism growth in the lead-up to Visit Malaysia 2026 (VM2026).
ESSAD serves more than 250,000 cardholders, including government personnel, private sector employees, and their families. Through this collaboration, Batik Air will offer exclusive travel perks and promotional fares for ESSAD members, positioning Malaysia as a prime destination for holidays, shopping, business, and medical tourism.
This initiative complements the Malaysian government’s larger goal under VM2026 to welcome more international visitors and revitalise the tourism economy. With its direct daily service from Dubai to Kuala Lumpur, Batik Air is well placed to attract more travellers from the Middle East – a region with strong interest in Malaysia’s diverse attractions, halal offerings, and family-friendly experiences.
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The partnership enhances Malaysia’s visibility in the Gulf market while enabling easy onward connections to other key cities across the country including Langkawi, Penang, Kota Kinabalu, and Kuching. These linkages are designed to encourage longer stays and wider exploration of the country, benefiting local businesses and communities.
Batik Air remains committed to working with government agencies, private organisations, and international partners to support VM2026 and elevate Malaysia’s standing as a top-of-mind destination in the region.
For more information and to plan your next journey, download Batik Air mobile app or visit www.batikair.com
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