Pavilion Kuala Lumpur Encourages Local Designers to Showcase their Talents

April 24, 2015

Pavilion Kuala Lumpur Encourages Local Designers to Showcase their Talents

KUALA LUMPUR, 23 April 2015 – Pavilion Kuala Lumpur, Malaysia’s premier shopping destination, today announced the commencement of Sakura Collection Student Awards 2015, at Tokyo Street, level 6.

This is the fourth consecutive year the Awards is being hosted at Tokyo Street, which has previously seen celebrity judges such as supermodel Amber Chia and renowned Malaysian designer, Melinda Looi. As an award-winning precinct dedicated to promoting Japanese arts, culture, food and fashion; Tokyo Street shares the same objective as the Awards – to serve as a platform for cultural exchange between Japan and Malaysia. To date, Sakura Collection Students Awards 2015 has not only been launched in Malaysia, but has also successfully expanded into Thailand and Vietnam; with Indonesia in the pipeline.

The press announcement of the Awards saw the attendance of the Minister and Deputy Chief of Mission for the Embassy of Japan in Malaysia, Mr Yoshinori Kodama, Producer of the Sakura Collection, Ms Noriko Tabata, Director of Marketing for Pavilion Kuala Lumpur, Ms Kung Suan Aias well as the winner of Sakura Collections Awards 2014, Ms Qamarina Abdullah.

Left to right: Mr. Yun Wen Lai, General Manager of Pavilion Kuala Lumpur; Mr. Yoshinori Kodama, Minister of Deputy Chief of Mission from Embassy of Japan in Malaysia; Ms. Mika Yoshida, Miss Japon; Mr. Shogo Kariyazaki; Ms. Noriko Tabata, Producer of Sakura Collections; and Mr. Takashi Yokoyama, Director of Japan Information Service, Embassy of Japan

At the launch, guests and shoppers were taken through the achievements and milestones ofthe Awards through a photo exhibition. Guests were also entertained by a special kimonodance performance by Mika Yoshida, Miss Japon. The entertainment came to an exciting peakwhen one of Japan’s top Ikebana flower arrangers, Shogo Kariyazaki showcased his famous floral creations.

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“As a dedicated Japanese-themed precinct, it has always been our objective for Tokyo Street to be a hub for Japanese cultural exchange and community activities. This is why we started working with theSakura Collection Students Awards in the first place. As the leading fashion mall in Malaysia, wewill continue to support Sakura Collection Students Awards through our marketing efforts. I have no doubt the Awards will go on to impact the fashion industry exponentially and inspire budding talents,” said Ms. Kung Suan Ai, Director of Marketing from Pavilion Kuala Lumpur.

Last year, the competition saw 182 entries, with the winner Ms Qamarina Abdullah winning a trip to witness the Sakura Collection Asia Awards Showcase in Japan. This year, the winningentries will attend the showcase in Yokohama in 2016.

For more information, shoppers can contact Pavilion Kuala Lumpur’s Concierge at 03 2118-8833or check real-time updates on Pavilion Kuala Lumpur’s Facebook pagehttp://www.facebook.com/PavilionKL, Twitter page at @Pavilion_KL, Instagram account@PavilionKualaLumpur or LINE @PavilionKL.