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Visit ASEAN@50 Campaign Announces Its 50 Travel Experiences for 2017

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Visit ASEAN@50 Campaign Announces Its 50 Travel Experiences for 2017

The VISIT ASEAN@50 Golden Celebration 2017 campaign has revealed 50 cross-border travel experiences in Southeast Asia that will showcase the region’s rich diversity and promote multi-destination travel within ASEAN. This will contribute to raising international tourism arrivals to the region from 109 million in 2015 to 121 million by 2017. The campaign, which celebrates the 50th anniversary of the Association of Southeast Asian Nations (ASEAN), is being supported by private sector giants such as Mastercard and AirAsia. Fifty special travel experiences, ranging from two to 26 nights, have been created by leading tour operators and cruise lines in Southeast Asia to entice travellers to visit Southeast Asia for the first time, as well as encourage repeat visitors. Sample trips include a 8D/7N […]

Visit ASEAN@50 Tourism Branding Unveiled Ahead of Major Campaign Launch

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Visit ASEAN@50 Tourism Branding Unveiled Ahead of Major Campaign Launch

  The Association of Southeast Asian Nations (ASEAN) today revealed the branding for its “Visit ASEAN@50 Golden Celebration 2017” tourism campaign. The branding was unveiled by the 10 ASEAN heads of state at the ASEAN Summit in Vientiane, Laos today. The new campaign will promote the twin objectives of commemorating the 50th anniversary of ASEAN in 2017, and embracing the ASEAN region of Southeast Asia as a single and united, yet diverse, tourism destination. Further objectives of the Visit ASEAN@50 campaign include raising international visitor arrivals to Southeast Asia from 108.9 million in 2015 to 121 million by the end of 2017 and increasing tourism receipts from USD75 billion in 2014 to USD83 billion, also by the end of next year. Multiple […]

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