The 500 Label Hunt @ LOGO Fashion Lounge & Gallery
AUGUST 26, 2016, PETALING JAYA – LOGO, a retailer of international fashion brands, launched its first flagship store at Evolve Concept Mall in Ara Damansara today with The 500 Label Hunt. The first-of-its-kind concept store, LOGO boasts a collection of more than 500 international designer brands from around the world to cater for women, men, as well as children.
“At LOGO, we aim to provide unique retail concepts, lifestyle experiences and affordable designer fashion with excellent customer care,” said Mr Chen Cheong Fat, Managing Director of LOGO Fashion Centre Sdn Bhd.
The flagship store covers a total area of 100,000 square feet, housing established labels from countries such as Italy, France, London and other international countries. A number of brands are exclusive to Malaysia, including Dsquared2, Just Cavalli, Maison Martin Margiela, MM6, Marc Jacobs (Men), Cerruti, Viktor & Rolf, Vivienne westwood and many more. The selling price of merchandise is approximately 50% cheaper than retail price, with additional discounts, promotions, private sales and closed-door events for LOGO members.
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The store has been designed to ensure a mix and match of collections from various international brands with different price ranges, even from as low as RM 50. The store’s decor is inspired by a mixture of minimalist and modern concepts, combined with an innovative design with shades of white, grey and stainless steel.
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“The direction of LOGO is that ‘behind every LOGO is a designer’. Our merchandising displays, stocks and activities evolve every week with new themes, trends, fashion shows, expositions, sets and so on. It’s an exciting place to be and to shop,” said Daniel Beltsos, Fashion Director of LOGO.
The first floor of LOGO @ Evolve Concept Mall is for women’s garments, leather goods, handbags, accessories, footwear and also girls’ fashion. The second floor is dedicated to men’s collections and boys’ fashion. LOGO also offers exclusive space for personal shopping services.
LOGO’s concept has been envisioned around the customer’s happiness through the accessibility of quality international brands at discount outlet prices, opening up the chance for the local market to own designer wear as there is no need to travel to Europe: they can shop for some of the best brands here at cheaper prices.
LOGO has also launched two concept stores: one at Gurney Paragon Mall, Penang, and a recently opened boutique at Freeport Outlet A’Famosa in Malacca. Allowing fashionistas to shop from the comfort of their own home, e-commerce is also available at www.logo-my.com
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