Kuala Lumpur, Malaysia; 2 May 2018: Dubai’s Department of Tourism and Commerce
Marketing (Dubai Tourism) is launching a new way for visitors to enjoy the city’s exciting
range of attractions, experiences and tours. Announced at the recent Arabian Travel
Market (ATM), Dubai Pass, an all-inclusive pre-paid card, grants cash-free access to 33
key events and venues across Dubai, making it the perfect way for tourists to explore the
city’s world-class destination proposition. It will be available to redeem from 16 May 2018.
Starting at AED399, the pass offers ‘Select’ and ‘Unlimited’ packages, with a specially-
curated list of popular attractions and experiences. These include Burj Khalifa, Dubai
Parks and Resorts, IMG Worlds of Adventure, Wild Wadi Waterpark, Ski Dubai,
Desert Safari Tours, and many more. With every purchase, visitors will also receive a 50%
discount on tickets to La Perle – the city’s one-of- a-kind live entertainment show with
acrobatics and aerial stunts – by simply presenting their Dubai Pass when buying a ticket to
The ‘Select’ package is priced at AED399 (approx. RM420 based on current exchange
rate). It allows card users to enjoy a range of attractions – one from each of the three-tiered
attraction pools. The pass is valid over seven consecutive days, beginning with the first day
of use. Meanwhile the unlimited package is available for AED899 (approx. RM960 based
on current exchange rate). Users can choose unlimited events and activities, and the pass
is valid for three days.
- Dubai Tourism launches Dubai Pass to experience the best attractions in Dubai at the best price
- Pre-paid pass allows visitors cash-free entry to 33 top experiences across Dubai
The year-round Dubai Pass has been introduced following the success of previous
seasonal DSS and DSF passes. It will provide a streamlined way for people to experience
Dubai, save money and make the most of their trip with family and friends.
For more details, please visit www.dubaipass.ae; call +971 4 295 2007; or email info-
firstname.lastname@example.org. Dubai Pass will be available to redeem from 16 May 2018.