Supported by Singapore Tourism Board (STB), Far East Hospitality launches Made-In-Singapore Room Campaign
Far East Hospitality, one of Singapore’s leading operators of hotels and serviced residences, has just unveiled four exclusive Made-In-Singapore rooms at each of its Village Hotels. These rooms serve to connect travellers with Singapore’s varied culture, history and heritage, and provide an interpretation of Singapore-inspired hospitality.
“Today’s sophisticated travellers are in search for local and authentic experiences, and that is what Far East Hospitality seeks to provide through our Village brand,” said Mr Arthur Kiong, Chief Executive Officer of Far East Hospitality. “Guests who opt to stay in these Made-in-Singapore rooms will be able to eat, play, and explore like a local – ultimately, bringing home a memorable experience of Singapore.”
Constructing the Made-in-Singapore experience
At the start of 2018, the first-of-its-kind project saw students from Nanyang Academy of Fine Arts (NAFA) and the Singapore Institute of Technology (SIT) submitting designs that showcased their interpretation of “Singapore-inspired hospitality”. Students drew inspiration from a variety of sources such as cultural landmarks in the property’s vicinity, location’s history, and heritage. In March 2018, Far East Hospitality then worked with the hotel’s in-house design team to adapt the four winning concepts into the Made- In-Singapore rooms.
Village Hotel Albert Court: Tropical Topical
Restored from pre-war shophouses, the hotel still preserves its distinctive canvas that illustrates Singapore’s intriguing multicultural and architectural influences. The Tropical Topical room features two iconic fan-shaped windows and is furnished with a rattan chair and ceiling fan for a touch nostalgia. Murals of traditional Peranakan shophouses adorn the wall behind the bed frame.
Village Hotel Bugis: Intersection
Influenced by the surrounding Malay enclave and rich Middle Eastern culture, the room’s interior design is a modern interpretation of Singapore’s Arabic heritage. It features an Arabic-inspired motif which is repeated throughout the room. It also reflects the area’s historical and cultural past. Guests will also be able to pick up some simple yet useful Singlish phrases during their stay with the room’s specially designed table top that showcases common Singlish vocabulary.
Village Hotel Changi: Chengal Pasir
The history of Changi revealed the presence of once ubiquitous Chengal Pasir trees in the area. These trees are believed to have given Changi its name. Drawing inspiration from the heritage tree, the room’s interior is light, airy and accented with wooden finishing. The Chengal Pasir room is perfect as a quick escape from city’s hustle and bustle and the ideal choice for those on a short layover or staycation in Singapore.
Village Hotel Katong: Tuang Teh
Katong was home to the Peranakan and Eurasian communities in Singapore back in the early 20th centuries. Till this date, the neighbourhood is synonymous with Peranakan culture and its heritage. Named after the well-respected Peranakan tea ceremony – Tuang Teh, the room’s ambience reflects the Peranakan’s vibrant colours while touches of motifs and patterns highlight trademarks of the Peranakan heritage.
Guests can now book for a stay under the “Made-In-Singapore Room package” with any of the Village Hotels. The package is priced from SGD250 nett per room per night. Upon check-in, they will be welcomed with a local drink – milo dinosaur, and an exclusive photo which captures the memories of their stay. Besides staying in these exclusive rooms, guests are also entitled to:
- Breakfast for two
- SGD10 F&B vouchers
- A Village Passport which includes places that guests can visit to “Explore like a Local”
- An Activity Book which incorporates:
- 10 ways to Live like a Local
- A take-home recipe card featuring local food such as chicken rice and mee siam
- Mini games for guests to play while they learn interesting facts about local attractions and culture
- A Singapore-inspired souvenir
This Made-In-Singapore Room campaign is supported by the Singapore Tourism Board (STB) through the Experience Step-Up Fund.
“We are pleased to be able to work with Far East Hospitality to bring our Passion Made Possible brand to life through the Made-in-Singapore room campaign. The submissions have showcased not just the participants’ creativity, but also their passion for local culture as well,” said Ms Ong Huey Hong, Director, Hotels and Sector Manpower, STB. “We hope that this campaign will inspire more hotels to consider weaving in local elements into the guest experience and offer guests a more intimate glimpse into Singapore’s rich heritage.”