Fenix Nuvo Brings a Series of Hasbro Licensed “Fun-Run” to Malaysia, Supported by Tourism Malaysia
Kuala Lumpur, 24th November 2023; Experiential specialists Fenix Nuvo Sdn Bhd brings the first ever My Little Pony (MLP) Fun Run, the ‘My Little Pony Rainbow Run & Hunt’, to Malaysia, where participants will be taken through a whimsical adventure like never seen before.
The ‘My Little Pony Rainbow Run & Hunt’ is the first of many more events to come as Fenix Nuvo has an entire roadmap of Hasbro-licensed “fun-run” coming to Malaysia in 2024 and 2025, with Tourism Malaysia as the anchor partner, accelerating its exposure nationally as well as abroad.
The first run will be held on December 9, 2023, at Horizon Hills Iskandar in Johor Bahru, in partnership with Gamuda Berhad through Gamuda Land. It will be a signature run inaugurated in Malaysia and the very first in Asia.
Gamuda Land, a subsidiary of Gamuda Berhad, is the property development division and is widely recognised as one of the nation’s leading property developers. Through the culmination of over 20 years of building sustainable townships, Gamuda Land thrives on development principles as a responsible town-maker by creating value through a creative master plan and quality execution.
This will be followed by the second run on January 20, 2024, at Bandar Seri Coal;ields in Klang Valley, supported by KLK Land.
Fun-Filled Event
“We will bring the land of ‘Equestria’ to life featuring ‘Zephyr Heights’ and ‘Bridlewood Forestæ as places to explore within the Rainbow Hunt, a scavenger hunt like adventure – another fun activity for the kids”, explains Fenix Nuvo Chief Executive Officer, Datin Lea Chan.
Other attractions, she adds, will include Friendship Tunnel, a 40th-year anniversary carnival filled with fun farm-themed games, carnival activities, and food for the whole family to spend their day together.
In addition, participants will also be able to pose for ‘Pony-Grammable’ moments along the route.
“There’s nothing anyone loves more than a scrumptious picnic in the park. At the ‘Picnic Par-Tea’, participants, as well as both parents and children alike, will be able to indulge themselves in a variety of scrumptious food and beverages”, exclaims Datin Lea Chan.
Other notable attractions would include the ‘Harvest Hooves HayBale Labyrinth’ where ‘Eillies’ will have fun; finding their way out of the hay-bale maze, ‘Apple-tastic Catapult’, ‘Applejack’s Rollin’ Bowl’, Carnival Games, ‘Fluttershy’s Save the Ducks’, ‘Rainbow Dash’s Daring Balloon Rescue’, ‘Apple Jack Tossin’, as well as merchandise booths.
“We expect between 3,000 to 5,000 participants to partake at each venue”, ends Datin Lea Chan.
“It will be an enjoyable day of fun and excitement not only for children, but parents alike to immerse themselves in different zones within the world of ‘Equestria’ as they experience the magical world of My Little Pony”, she adds.
Stimulating Domestic Tourism
Meanwhile, Tourism Malaysia Director General Dato’ Dr Ammar Abd Ghapar expresses that Tourism Malaysia is very pleased to be working with Fenix Nuvo Sdn Bhd in organizing this event to promote local destinations such as Johor and Klang Valley.
“This would certainly help promote our ‘Cuti-Cuti Malaysia’ campaign to encourage more local tourist to explore domestic destinations and increase the tourism expenditure through the ‘My Little Pony Rainbow Run & Hunt’ program”, claims the Director General.
He adds, “We believe that developing tourism in Malaysia should be a collaborative effort from both the public and private sectors to promote domestic tourism and create awareness on local travel destinations”.
Transformers’ Night Run
In the spirit of an even more unique experience to come, Fenix Nuvo Sdn. Bhd will also be crafting the world’s very; first Transformers’ Night Run tentatively scheduled for 26th May 2024 in Kuala Lumpur.
For the Transformers Night Run, Fenix Nuvo has partnered with Alpha Kurnia, a conglomerate with extensive reach in both the public and private sectors across different industries, adds Datin Lea Chan.
“I am not at liberty to divulge further details just yet, but we may have an iconic Transformers’ night run at a location near and dear to the heart of all Malaysians”, says Alpha Kurnia President, Muhammad Shukri Osman.
Nerf Supersoaker SplashTastic
If MLP and Transformers aren’t enough, Fenix Nuvo will also be bringing Malaysians the ‘Nerf Supersoaker SplashTastic’ experience which will be held over two days on the 1st and 2nd of June 2024 at the Adventure Waterpark Desaru Coast.
“We will reveal details of this soon. This too will be a series of events which starts in Malaysia, followed by Indonesia, Singapore, Thailand, and the Philippines”, utters Datin Lea Chan.
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