Two new brands to enter the market in three years; right partners key to deploying brands across the country
Kuala Lumpur, Malaysia, November 2018 – Hilton, one of the world’s fastest growing hospitality companies, has set its sights on expanding in Malaysia through the deployment of its brands across both gateway and secondary cities in the market.
Currently operating 11 hotels under three brands: Hilton Hotel & Resorts, DoubleTree by Hilton and Hilton Garden Inn, the company will introduce two new brands into the country when the seven hotels in its development pipeline open over the next three to five years. These include the entry of the company’s luxury brand, Conrad Hotels & Resorts, and lifestyle brand, Canopy by Hilton, which will celebrate the opening of its first hotel in the fourth quarter of 2021.
“This is just the beginning of what we envision to be a strategic growth trajectory for us in Malaysia,” said Alan Watts, executive vice president and area president, Asia Pacific, Hilton, on the back of his recent visit to the Malaysian capital. “Destinations such as Penang and Borneo are becoming increasingly popular amongst both domestic and international travellers and with the government targeting 36 million tourists by 2020 whilst committing efforts to boost inbound travel, we see some great potential for our portfolio of brands to meet the rise in demand across many of the country’s territories.”
Catering to rising travel amongst a burgeoning middle class, Hilton recently celebrated the openings of its second and third Hilton Garden Inn hotels: Hilton Garden Inn Jalan Tuanku Abdul Rahman South and Hilton Garden Inn Puchong. The openings triple the presence of the Hilton Garden Inn brand in the country and a fourth hotel under the brand is expected to open in Johor Bahru over the next year.
The first Canopy by Hilton hotel is also set to open to growing anticipation in Kuala Lumpur in 2021. Located in Bukit Bintang City Centre, the hotel will be the first of the brand to enter South East Asia, bringing with it the basics of hospitality inspired by its neighbourhood and offering simple, guest-directed service to travellers seeking locally inspired experiences.
“Today’s travellers are extremely discerning. They want to stay with brands that cater specifically to their needs and personalize their experiences to their preference and comfort level. When Canopy by Hilton Kuala Lumpur Bukit Bintang opens it will open up a whole new segment of guests that we are absolutely equipped and ready to welcome and we look forward to setting the standard for what a Canopy by Hilton hotel would look like in South East Asia moving forward,” Watts added.
Over the coming years, Hilton will also introduce four DoubleTree by Hilton hotels across the country, including the brand’s entry into Putrajaya and Miri: the 290-room DoubleTree by Hilton Putrajaya and the 320-room DoubleTree by Hilton Miri.
In addition, popular destination Kota Kinabalu will welcome a second hotel by Hilton: the 237-room DoubleTree by Hilton Kota Kinabalu. Home to Malaysia’s second busiest airport, Kota Kinabalu has seen significant tourism increase over the last few years, with an upward trend in international visitor arrivals and its economy is expected to grow fourfold over the next decade with support from the Sabah Development Corridor Economic initiative. The city shows great potential and this is the latest example of Hilton’s commitment to expanding its portfolio within fast-emerging business and leisure markets in Malaysia.
“Being part of a nearly 100-year old company also gives us great leverage to be able to enter new upcoming markets such as Miri and Putrajaya where we lead the way in bringing international brands into these locations. It is a privilege to be an inaugural part of the developing travel landscape and helping to contribute to the tourism economy through our presence. As we look for more opportunities to bring our brands into Malaysia, what is really key for us is finding like-minded partners who are aligned with our vision and purpose to deploy our brands with. We are committed to being in Malaysia and doing our part to make a positive impact as we continue to sign and open hotels here,” said Watts.