By Hania Rafei on December 18, 2019


In line with Visit Malaysia 2020 Campaign, the Selangor State Government, through Tourism Selangor, organised a roadshow named ‘Jelajah Persona Selangor 2019’ to three states in Peninsular Malaysia to conclude the state’s strategic tourism promotion initiatives for 2019.

This roadshow kicked off in Alor Setar, Kedah from 28 until 29 October 2019. Then it travelled to Johor Bahru, Johor from 15 to 17 December 2019, before culminating in Ipoh, Perak on 18 to 20 December 2019.

The roadshow in Johor was participated by representatives from Selangor State Tourism EXCO Office, Tourism Selangor, MATTA, State Economic Planning Unit (UPEN), Local Authority (PBT) and more than 10 Selangor product sales operators.


Both the State Government of Selangor and the respective State Governments that hosted the roadshow benefited from this event since it helped to spur the number of domestic and international tourists, especially in 2020.

Business-to-Business (B2B) meetings were conducted during the roadshow at the mentioned destinations involving Selangor tour operators with the respective state tourism organisations and local tourism agencies.

‘Jelajah Persona Selangor 2019’ is a platform for tourism industry players to collaborate with the respective state tourism organisations and State Governments. This indirectly opens great opportunities for boosting tourism promotion plans to encourage more domestic tourist arrivals, particularly to the state of Selangor,” said YB Datuk Abdul Rashid bin Asari, Selangor State Executive Councillor for Tourism, Culture, Malay Customs and Heritage.

Selangor’s tourism products have attracted 5.38 million tourist arrivals from January to September 2019. The figure reflects a 4% increase over the same period in 2018.

Along with #DiscoverSelangor and #TakeMeAnywhere campaigns being promoted on major social media sites such as Facebook, Instagram and Twitter, ‘Jelajah Persona Selangor 2019’ is significant due to its huge potential in introducing Selangor as a preferred tourist destination in Malaysia that is rich in attractive natural and cultural tourism products that are well-maintained despite Selangor’s rapid urban development.


More interestingly, the involvement of the Selangor state’s tourism practitioners during the roadshow provide an avenue for them to introduce their offerings directly to the tourism industry players in Kedah, Johor and Perak. The outcome from this roadshow can be used to attract the target market, which in this case the domestic tourists who reside outside Selangor, to help contribute to Selangor’s economic growth through spending their money in the state.

For more information on State Government initiatives through Tourism Selangor, including Selangor tourism products, do visit Tourism Selangor’s new and updated website,, which incorporates latest features for a more comprehensive digital user experience.


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