'Jom Ke Sarawak': New Adventures Await in Sarawak Delta Geopark Vol.2

(From Left): Madam Rubiah Tul'Adwiyah Haji Md Yusof, Director, Tourism Malaysia Sarawak Region; Miss Umi Hamdiah Abdul Hakim, Assistant Secretary, Ecotourism and Community Based Section, Ministry of Tourism, Creative Industry and Performing Arts Sarawak; Mr Philip Yong, Chairman, Association of Sarawak Inbound Agencies; Mr Gustino Basuan, Acting Director of Marketing (Domestic & ASEAN), Sarawak Tourism Board; Mr Mohd Roslan Abdullah, Senior Director, Domestic and Events Division, Tourism Malaysia; Mr Samuel Lee Thai Hung, Deputy Director-General (Promotion II), Tourism Malaysia; Madam Madeline George Pau, Head of Geopark Management Unit, Sarawak Forestry Department; Madam Zuraini Abdul Ghani, Director, Packages Development Division, Tourism Malaysia; Miss Gloria Pahang, Manager of Business Development, Business Event Sarawak; and Mr Suffian Zainuddin, Director, Tourism Malaysia Central Region. (Showcasing the Sarawak Delta Geopark Tourism Packages)

November 27, 2025

‘Jom Ke Sarawak’: New Adventures Await in Sarawak Delta Geopark Vol.2

KUALA LUMPUR, 27 November 2025 – Tourism Malaysia in collaboration with theAssociation of Sarawak Inbound Agencies (ASIA), the Sarawak Tourism Board, and Business Events Sarawak, successfully organised the Jom Ke Sarawak Roadshow,featuring 22 representatives from the Sarawak tourism industry. The mainobjective is to promote Sarawak as a leading MICE destination, highlighted by adedicated Business to Business (B2B) session connecting Sarawak and Central Regionindustry players.

In conjunction with the roadshow, the Sarawak Delta Geopark Package Vol.2 wasofficially launched. This package features 42 thematic itineraries curated by 13 tour operators from Sarawak, showcasing the region’s unique geological formations, diverse flora and fauna, thrilling adventure activities, rich cultural experiences and
distinctive gastronomy. These packages serve as a key selling point as the Sarawak Delta Geopark prepares for its proposed designation as a UNESCO Global Geopark in 2026.

The development of this package represents a strategic partnership between TourismMalaysia and the Ministry of Tourism, Creative Industry and Performing Arts, Sarawak, in line with the Visit Malaysia 2026 (VM2026) vision to empower sustainable and cultural tourism. Among the captivating destinations featured in these packages are
the Sarawak Cultural Village and Bako National Park in Kuching; the Wind and Fairy Cave Nature Reserve and Paku Rock Maze in Bau; and Annah Rais Homestay and Semadang River Kayak in Padawan.

The launch ceremony was graced by distinguished dignitaries, including YBrs. Mr Samuel Lee Thai Hung, Deputy Director General (Promotions II), Tourism Malaysia; Mr. Philip Yong, Chairman of Association of Sarawak Inbound Agencies (ASIA); Mdm. Madeline George Pau, Head of Geopark Management Unit, Sarawak Forestry
Department, Mr. Gustino Basuan, Acting Director of Marketing (Domestic and ASEAN) of the Sarawak Tourism Board; and Ms. Gloria Pahang, Manager of Business Development of Business Events Sarawak.

This strategic initiative directly supports the Visit Malaysia 2026 (VM2026) vision by promoting Sarawak as a MICE destination and a premier hub for sustainable cultural tourism. By showcasing the region’s unique Geopark assets, the initiative further enhances Malaysia’s appeal as a world-class, responsible travel destination.

Malaysia recorded a compelling performance in tourist arrivals, welcoming a total of 28,242,804 visitors from January to August 2025, which marks a significant growth of 14.5% compared to the same period last year. Similarly, Sarawak demonstrated robust appeal, registering a total of 3,599,656 visitor arrivals from January to
September 2025.