By Gaya Travel on October 24, 2016


KUALA LUMPUR – Malaysia business events industry once again marked another milestone by hosting another incentive travel group from China for a four-day event. Returning to the country for the second time, Xi’an 38FULE, a premier health and advisory company headquartered in Xian, China selected 652 of its high achievers to participate in the 38FULE Employee Malaysia Fantastic Tour happening from 20 to 24 October 2016.

The group is currently in Malaysia to attend a one-day conference at Putrajaya International Convention Centre (PICC) and will be experiencing Malaysia through a three-day event packed with various incentive activities planned by a local Destination Marketing Company (DMC), Mayflower. Corporate Travel Services Sdn Bhd and supported by Malaysia Convention & Exhibition Bureau (MyCEB), an agency under the Ministry of Tourism and Culture Malaysia.

Malaysia has been one of the preferred incentive travel destination for China due to the country’s good track record in hosting seamless incentive travel programmes. Incentive travel is the most popular employee reward programme for many companies in China that want to boost profit and lift employees’ loyalty through incentive trips. For many years now, Malaysia has welcomed and hosted an impressive number of incentive groups from China.


“To date, we have generated a staggering RM433 million in economic value with a record breaking of 28,990 participants in attendance. Xi’an 38 Fule Health is estimated to bring in RM4 million in economic impact to Malaysia. This has benefitted our country, local hotels, suppliers and retail outlets tremendously”, said Ho Yoke Ping, General Manager of Business Events of MyCEB during the conference’s Opening Ceremony held earlier today.

Established in 2010, MyCEB was given a critical role to position Malaysia as a leading international business events destination under the Entry Point Project (EPP) 10 of the National Key Economic Area (NKEA) – Tourism. Since its inception, MyCEB together with its strategic partners have been proactively embarking on various sales mission globally to secure more business events for the country comprising of association meetings, conferences, conventions, trade exhibitions and incentive travels. The impact from hosting international business events in a country amplifies the “benefits beyond tourism”.


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