While the global travel is taking a backseat due to the current pandemic, Malaysian tourism continues to make waves – virtually. A promotional video released by Tourism Malaysia has reached the juries of The Telly Awards based in New York, USA and won the silver award for Non-Broadcast under the Travel/Tourism category 2020.
The promotional video entitled DISCOVER BREATHTAKING MALAYSIA was produced in October 2019 as part of Tourism Malaysia’s initiatives to promote Malaysia which targets the millennial market segment. The 4-minute video takes viewers through Malaysia’s touristic attractions as well as hidden gems for travelers to explore, complete with suggestions for captions and hashtags on social media.
The video narrates a virtual experience through the nation’s natural, cultural and gastronomic adventures using a social media style template to appeal to the urban and IT-savvy travelers. The panoramic view of the idyllic islands, mouthwatering delicacies and Malaysia’s colourful traditional costumes and arts give viewers ideas to inundate their social media with the wonders that Malaysia has to offer. Essentially, the video captures the bountiful treasures that await travelers in Malaysia.
The video was picked among many entries that were reviewed by the Telly Awards Judging Council, comprising over 200 executives from television networks, production companies, agencies and video platforms worldwide, for the 41st Annual Telly Awards this year. The Telly Awards was founded in 1979 with the objective to honour excellence for video and television across all screens. It is an annual recognition that rewards promising work across many categories including commercials, campaigns and promotional videos including Tourism and Travel.
“We are proud to showcase the beauty of Malaysia, and what better way to do that in this climate than by utilizing our digital assets and giving our global audience a sneak peek through virtual experience. I hope that this also incites excitement in our fellow Malaysians to explore our lands once it is safe to travel again,” commented Datuk Musa Yusof, Director General of Tourism Malaysia.
“This international recognition only serves to prove that Malaysia has what it takes to boost its tourism sector again, hopefully soon. We at Tourism Malaysia will continuously strive to restore confidence in travelers to discover beautiful Malaysia safely under the new normal,” he added further.
Even though the video was initially produced in line with Malaysia’s aspirations for Visit Malaysia Year 2020 which has since been cancelled due to the pandemic, the message still stands. Malaysia is blessed with not only natural attractions such as its tropical rainforests filled with rich biodiversity, but also its rich cultural diversity which gives birth to our national identity that make Malaysia an ideal tourist destination, for domestic as well as international travelers.