By Club Med on June 3, 2020
As the world works to overcome COVID-19, Club Med, the leader of premium all-inclusive resorts, is stepping up to recognize, appreciate and bolster healthcare workers who have so tirelessly helped alleviate the impact of the virus on the community in Kuantan and across the State of Pahang.
Club Med understands the selfless deeds of all healthcare workers in their everyday acts of humanity, love and triumph. As a gesture of appreciation, Club Med extends 200 free resort stays at Club Med Cherating to the frontliners at Tengku Ampuan Afzan Hospital in Kuantan. Their healthcare staff will be able to enjoy a 3 Days 2 Nights getaway with their loved ones for a holiday package that includes 2 adults and 1 child. The free resort stays will be valid for one year once domestic travels are permitted.
In addition, Club Med has also donated 1,000 units of N95 masks and 2,000 units of surgical masks to the hospital, as well as to the Cherating District Police Station.
Vijay Sharma, General Manager, Club Med South East Asia, said: “Our hearts go out to the people who have been affected by this exceptional event. Although these are trying times for all of us, the frontline healthcare workers have been the beacon of hope as they work to contain the situation. Club Med Cherating supports their contribution and hard work. Hosting and serving them in return is our way to tell the courageous frontliners, thank you.”
Club Med Cherating’s staff, or better known as GOs (Gentils Organisateurs) also came together to provide homemade bread for medical staff on duty at the hospital.
A beacon of creating meaningful memories, wholesome happiness and fuss-free holidays, Club Med introduced their new initiative, Club Med at Home — a digital and social media campaign that encourages positivity through engaging activities, while playing our civic duty in maintaining social distancing.
Think delicious recipes for impressive family meals, time-efficient workouts, and even family-friendly activities that will keep your little ones entertained while learning valuable skills. For the kiddos, let their creativity run wild with colouring templates and origami tutorials. Me-time is more important than ever and there are easy ways to keep fit with at-home exercises. Now is also the time to take advantage of family bonding moments, so get the little ones cooking some easy, signature dishes, all while listening to the Club Med playlist.
Club Med has also partnered with personalities and publications to enrich each day with meaningful content, including ideas to keep the tots entertained. Their commitment to bringing families together through these tumultuous times truly extends beyond their resort boundaries and into your homes. “With #ClubMedatHome, we are bringing a slice of Club Med love from our home to yours.”
Vijay Sharma adds: “Travel and tourism brands need to continue to maintain a line of communication with its guests to drive and build brand loyalty regardless of the environment. In times of uncertainty, it is important that we create open constant dialogues with our guests, and continue to be agile and respond to consumers. It is the foundation to build trust and credibility”.
Club Med has taken a number of measures to limit the severe impact that this crisis will have in the short term and will be entirely available, as soon as the current health risks are no longer a concern, to organize the postponement of the planned stays or the future travel plans of customers, as well as the assignment of the teams, under the best possible conditions.
But for now, Club Med wishes all employees, partners, and everyone, the strength and courage in this particularly difficult time.